Slumberkins
Spokane, US · Founded 2016 · Delaware corporation · 23 employees on LinkedIn · 7 known investors
Find your way into Slumberkins
181 people in our graph share verified history with the Slumberkins team — schools, employers, funds. One of them is your warm intro.
Slumberkins creates children's books, plush creatures, and affirmations designed to teach kids emotional lessons and build resilience. The products target young children and families seeking early social-emotional learning tools.
Also known as Slumberkins Inc.
Founders & leadership
Slumberkins was founded in 2016 by Callie Christensen and Kelly Oriard.
Board
Investors · 7
Reported raises · per SEC filings
Form D private placements$25.8M disclosed across 7 rounds · 2018–2025
▶$1.6MraisedApr 2025 · 7 investors · RetailingRule 506(b)
- Callie ChristensenExecutive Officer, Director
- Shawn DennisDirector
- Kelly OriardExecutive Officer
- Suzanne KolbExecutive Officer, Director
- Edith DorsenDirector
- Caroline LewisDirector
- Offering amount
- $3.2M
- Amount sold
- $1.6M
- First sale
- Mar 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.3MraisedJan 2024 · 13 investors · RetailingRule 506(b)
- Suzanne KolbExecutive Officer
- Alissa KramerExecutive Officer
- Kelly OriardExecutive Officer, Director
- Rick DesaiDirector
- Shawn DennisDirector
- Marisa WilliamsExecutive Officer
- Callie ChristensenExecutive Officer, Director
- Kelsey KnightExecutive Officer
- Jason SchroederDirector
- Offering amount
- $3.6M
- Amount sold
- $1.3M
- First sale
- Jan 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$250KraisedApr 2023 · 1 investors · RetailingRule 506(b)
- Shawn DennisDirector
- Kelly OriardExecutive Officer, Director
- Callie ChristensenExecutive Officer, Director
- Suzanne KolbExecutive Officer
- Rick DesaiDirector
- Mark SchneiderExecutive Officer
- Adam DreiblattDirector
- Offering amount
- $3M
- Amount sold
- $250K
- First sale
- Mar 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$18.8MraisedOct 2022 · 34 investors · RetailingRule 506(b)
- Callie ChristensenExecutive Officer, Director
- Adam DreiblattDirector
- Shawn DennisDirector
- Mark SchneiderExecutive Officer
- Rick DesaiDirector
- Suzanne KolbExecutive Officer
- Kelly OriardExecutive Officer, Director
- Offering amount
- $28.7M
- Amount sold
- $18.8M
- Minimum investment
- $10.5K
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$500KraisedAug 2020 · 1 investors · RetailingRule 506(b)
- Casey James-MeyerdingExecutive Officer
- Alissa KramerExecutive Officer
- Rick DesaiDirector
- Shawn DennisDirector
- Kelly OriardExecutive Officer, Director
- Callie ChristensenExecutive Officer, Director
- Adam DreiblattDirector
- Vanessa HolfertExecutive Officer
- Mark SchneiderExecutive Officer
- Offering amount
- $3M
- Amount sold
- $500K
- First sale
- Aug 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$2.8MraisedOct 2019 · 16 investors · RetailingRule 506(b)
- Kelly OriardExecutive Officer, Director, Promoter
- Callie ChristensenExecutive Officer, Director, Promoter
- Rick DesaiDirector
- Adam DreiblattDirector
- Shawn DennisDirector
- Offering amount
- $2.9M
- Amount sold
- $2.8M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$476.9KraisedNov 2018 · 10 investors · RetailingRule 506(b)
- Kelly OriardExecutive Officer, Director
- Callie ChristensenExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $476.9K
- Minimum investment
- $25K
- First sale
- Oct 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Slumberkins is a children's social-emotional learning brand that combines illustrated books, plush characters ("Kins"), affirmations and classroom curriculum to teach young children how to recognize and manage emotions. Each product line pairs a narrative lesson with a plush companion and a repeatable affirmation, with the stated goal of building emotional literacy and resilience that carries into adulthood. Recent releases address themes such as trusting one's inner voice, setting boundaries and speaking up (the Lynx character), celebrating emotions, and looking beneath big reactions to understand underlying feelings and needs.
The catalog is organized into categories including Kins, Snugglers, books, activities, sets and minis, alongside curriculum materials for educators. Beyond physical products, the company extends the brand through a parenting book by its founders, an Emmy-nominated animated series on Apple TV+, a mobile app delivering interactive affirmations, original music, free downloadable resources for home and school, and a blog. The company describes its approach as research-backed and built to meet child-product safety standards.
Founding story
The brand was founded by Kelly and Callie, described as a teacher and a therapist, who built products intended to make emotional learning tangible for young children.
Business model
Direct-to-consumer sales of books, plush creatures and bundled sets through the company's online store, supplemented by curriculum products for schools and educators, and brand extensions including an app, music, a published parenting book and an animated series.
Product sales of books, plush "Kins," snugglers, activity items, minis and sets, plus educator-focused curriculum offerings; free resources and a blog serve as acquisition channels.
Traction
Over 1.5 million books and plush creatures distributed, more than 10,000 five-star customer reviews, classroom use by educators across all 50 US states, and an Emmy-nominated series on Apple TV+.
Latest developments
Current product pushes include the Lynx character focused on trusting one's inner voice, setting boundaries and speaking up; a release about celebrating emotions with companion characters; and a title addressing understanding what lies beneath big or angry reactions. The company also maintains a mobile affirmations app, original music, a founders' parenting guide and an Apple TV+ series.
▸Full profile — market position, go-to-market, geography
Market position
Positions itself in the early childhood social-emotional learning category, citing over 1.5 million books and creatures distributed, more than 10,000 five-star reviews and use by educators in classrooms in all 50 US states.
Products link a story lesson to a plush companion and an affirmation so the same concept is reinforced through multiple formats; the company positions its materials as research-backed and created by a teacher and a therapist, and cites broad classroom adoption and a large base of customer reviews.
Go-to-market
Ecommerce storefront paired with content marketing (blog, free resources, music, app) and media presence via an Apple TV+ series; an educator channel supplies classroom curriculum, and the company states it works with partners to place emotional-learning tools in homes and schools. Community building runs through an email list ("SlumberFam"), a Facebook group and social channels.
Parents and families of young children seeking early emotional-learning tools, and educators using social-emotional learning materials in classrooms.
Geography
United States-focused, with educator use reported in classrooms in all 50 states.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Slumberkins for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Slumberkinsslumberkins.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Slumberkins do?
- Slumberkins pairs children's books, plush creatures and affirmations to teach early social-emotional learning skills.
- Who founded Slumberkins?
- Slumberkins was founded by Callie Christensen, Kelly Oriard in 2016.
- Who are Slumberkins's investors?
- Slumberkins's investors include Dns Capital, Long Way Ventures, Rogue Womens Fund, SeaChange, Cascade Seed Fund, Interplay Ventures Early Stage Management Llc, Listen Ventures.
- How much funding has Slumberkins raised?
- Slumberkins has disclosed $25.8M raised across 7 rounds.
- Where is Slumberkins headquartered?
- Slumberkins is headquartered in Spokane, US.