Siro
Founded 2020 · 125 employees on LinkedIn · 6 known investors
Siro provides conversation intelligence for field sales teams, converting customer interactions into scalable insights to improve coaching, learning, and performance in in-person sales roles.
Founders & leadership
Siro was founded in 2020 by Jake Cronin.
JC
Jake CronininFounder & CEOFounder and CEO of Siro, which provides conversation intelligence for in-person sales teams by capturing and analyzing real-world customer conversations to support coaching, ramp-up, and performance decisions across field-driven industries.
Investors · 6
Funding
SEC filings, press & company announcements$50M disclosed across 1 round · 2025
- $50MSeries BMay 2025 · 4 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 3
by search overlapSales Rabbit16 shared keywordsSalesRabbit is a field sales management platform for door-to-door and canvassing teams in industries such as solar, telecom, security, roofing, and pest control. It provides territory mapping, lead tracking, scheduling, digital contracts, gamification, and AI-driven lead prioritization for reps and managers.
Spiro Technologies15 shared keywordsSpiro is an AI-powered CRM platform built specifically for manufacturers, combining ERP integration and automation to reduce manual data entry and help sales teams work more efficiently. The platform is designed to address the pain points of traditional CRM solutions in the manufacturing sector.
Sierra14 shared keywordsSierra builds AI agents that handle customer service for large companies — answering questions and completing transactions in a brand's own voice across chat, voice, email and messaging, in 59 languages. It was founded in 2023 by Bret Taylor, former co-CEO of Salesforce and chair of OpenAI's board, and Clay Bavor, who spent 18 years at Google running Labs and its AR/VR effort. Sierra passed $150 million in annual recurring revenue within eight quarters and raised $950 million in May 2026 at a $15.8 billion valuation.
Companies competing with Siro for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Siro do?
- Siro provides conversation intelligence for field sales teams, converting customer interactions into scalable insights to improve coaching, learning, and performance in in-person sales roles.
- Who founded Siro?
- Siro was founded by Jake Cronin in 2020.
- Who are Siro's investors?
- Siro's investors include SignalFire, 01 Advisors, CRV (Charles River Ventures), Fika, Index Ventures, The MBA Fund.
- How much funding has Siro raised?
- Siro has disclosed $50M raised across 1 round.