Fundraising Fox
🦊/Companies
Sign in

Simporter

Macon, US · Founded 2018 · Delaware corporation · 24 employees on LinkedIn · 1 known investors

Find your way into Simporter

77 people in our graph share verified history with the Simporter team — schools, employers, funds. One of them is your warm intro.

Sercan Zulfikarunlockedknows Dillon Hall · together at University of Warsaw
×11knows the team · via University of Warsaw

Simporter is an AI consumer insights and market research platform that turns trend data into validated product ideas for CPG brands.

Also known as Simporter, Inc.

Founders & leadership

Simporter was founded in 2018 by Tim Hall.

THTim Hall
Tim HallinCo-FounderTim Hall is a cofounder of Simporter, an AI consumer insights and market research platform that turns trend data into validated product ideas for CPG brands. He has spent decades working in the consumer goods industry.
DHDillon Hall
Dillon Hallin𝕏CEO, CofounderBefore starting Simporter in 2017, he co-founded Brillify.com, where he served as CTO.

Investors · 1

Atento CapitalTulsa · $500K – $1M

Funding

SEC filings, press & company announcements

$1.5M disclosed across 1 of 2 rounds · 2021–2022

  • Undisclosed amountSeedJan 2021 · 2 sources
    Source ↗
▶$1.5MraisedNov 2023 · 22 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dillon R HallExecutive Officer, Director
Offering amount
$1.5M
Amount sold
$1.5M
Minimum investment
$5K
First sale
Aug 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Simporter, Inc. operates a software platform for consumer insights and market research aimed at large consumer packaged goods (CPG) companies. The product analyzes consumer data points drawn from search, sales, social and product review sources, consolidating what would otherwise require several separate tools (social listening, eCommerce analytics, search analytics) into a single platform used by brand and insights teams.

The platform is organized around two stages of the new-product process. At the idea stage, users identify unmet consumer needs, determine which ingredients or attributes to include in a new product, and surface unsatisfactory sensory attributes within a category. At the launch stage, users select attributes of a planned launch and receive a 52-week demand forecast broken out by SKU and channel, positioned as a replacement for testing programs, spreadsheet-based planning and estimation. The company states forecast accuracy of up to 93% and an average increase in new product revenue of 23% from its proprietary algorithms and databases.

Business model

Software platform sold to consumer goods companies, with a pricing page and a demo-request/sales-contact motion on the company website.

Traction

The company states that brands representing over 80% of CPG market share (calculated using 2025 point-of-sale data) use the platform, and publishes case studies and market reports on its site.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positions itself against management consultancies, survey and focus-group panel providers, and standalone social listening tools, arguing for continuously updated, data-driven decision making over periodic or opinion-based research. The company states that brands representing more than 80% of CPG market share use it.

Emphasizes continuous 24/7 data updates for early trend detection, decisions based on large-scale behavioral data rather than survey opinion samples, consolidation of multiple data sources in one platform, and a simplified interface relative to conventional analytics tools.

Technology

Proprietary AI algorithms applied to what the company describes as exclusive databases, aggregating consumer data across search, point-of-sale, social and review sources; outputs include category insight analysis and 52-week SKU- and channel-level launch forecasts.

Go-to-market

Direct enterprise sales supported by inbound demo requests ("Book a demo", "Talk to an expert") and a content marketing program of market reports, case studies, white papers and industry insights covering topics such as market research agencies, price testing and conjoint analysis.

Large consumer packaged goods brands and their insights, innovation and new-product development teams.

Geography

Lists a business address at 240 S Main St, Bentonville, Arkansas 72712, United States.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average new product revenue increase (company-stated)Jan 202523%
New launch forecast accuracy (stated, up to)Jan 202593%
Share of CPG market represented by customer brands (company-stated, point-of-salJan 2025More than 80%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Attest268 shared keywordsAttest provides a research platform that enables fast iteration cycles through cost reduction and accelerated timelines for product teams.
Quantilope254 shared keywordsQuantilope provides automated market research solutions through its Consumer Intelligence Platform, enabling businesses to gather real-time insights for pricing strategy, ad campaign performance tracking, and product portfolio optimization.
Pollfish195 shared keywordsPollfish is an online survey platform that lets businesses run market research and collect first-party data from a large panel of respondents. It offers research management tools such as single sign-on, shared access, organized folders, and survey duplication, and sources respondents through Prodege's consumer loyalty programs.
Waveup140 shared keywordsWaveup provides fundraising consulting for early-stage startups, building investor-ready pitch decks, financial models, investor targeting lists, and pitch coaching to help founders raise pre-seed through later-stage rounds. It serves startups globally, having completed 884 projects across 64 countries since 2014.
SEMrush139 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Highlight133 shared keywordsHighlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.

Companies competing with Simporter for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
SimporterDelaware

In the news

Local Roots, Lasting Impact: Angel Investing for a Stronger Heartland - AMParmoneyandpolitics.com · May 2025Simporter Raises $600K in Seed Funding - FinSMEsfinsmes.com · Jan 2021Simporter, AI Software Startup, Raises Seed Round and Adds Former Nielsen CEO to Boardprnewswire.com · Jan 2021Simporter Product Details | Reviews, Pricing and Alternatives | 2026serchen.com

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Simporter do?
Simporter is an AI consumer insights and market research platform that turns trend data into validated product ideas for CPG brands.
Who founded Simporter?
Simporter was founded by Tim Hall in 2018.
Who are Simporter's investors?
Simporter's investors include Atento Capital.
How much funding has Simporter raised?
Simporter has disclosed $1.5M raised across 1 of its 2 known rounds.
Where is Simporter headquartered?
Simporter is headquartered in Macon, US.