Quantilope

Quantilope operates a consumer intelligence platform intended to replace parts of traditional market research workflows with software. The platform combines research automation, AI-driven analysis and real-time consumer insights, and offers 16 automated research methods spanning advanced, tracking and traditional approaches for brand growth measurement and consumer feedback collection.

Users can access survey results in under one second after a response is submitted, and reach a stated 300 million-plus consumers through the company's panel network. Quantilope also runs quantilabs, an innovation hub through which clients can access and test product developments prior to general market release.

Business model

Quantilope provides its research capabilities as a platform used directly by client insights teams, positioned as an alternative to commissioning studies from external research agencies, and pairs self-serve ("DIY") use with support from quantilope staff acting as a research partner.

Traction

The company cites access to more than 300 million consumers through its panel network and states that its clients make 80% more consumer-driven decisions using its AI-powered technology. Client-reported outcomes include Samsung testing 4x more advertising assets in a year while cutting cost per tested ad by 80% and reducing turnaround from 10 working days to a data pre-read within 48 hours, and Zurich Insurance saving an estimated EUR 50,000-70,000 per year on roughly five conjoint analysis projects previously commissioned externally.

Latest developments

Quantilope launched an AI Category Entry Point Generator aimed at identifying consumer buying triggers and supporting brand growth, and was again named the top market research technology in Greenbook's 2025 GRIT Report.