Highlight
Founded 2020 · 81 employees on LinkedIn · 7 known investors
Find your way into Highlight
Highlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.
Founders & leadership
Highlight was founded in 2020 by Dana Kim.
Investors · 7
Competitors · 5
by search overlap
Attest528 shared keywordsAttest provides a research platform that enables fast iteration cycles through cost reduction and accelerated timelines for product teams.
SurveyMonkey504 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
Quantilope474 shared keywordsQuantilope provides automated market research solutions through its Consumer Intelligence Platform, enabling businesses to gather real-time insights for pricing strategy, ad campaign performance tracking, and product portfolio optimization.
Pollfish384 shared keywordsPollfish is an online survey platform that lets businesses run market research and collect first-party data from a large panel of respondents. It offers research management tools such as single sign-on, shared access, organized folders, and survey duplication, and sources respondents through Prodege's consumer loyalty programs.
Testingtime340 shared keywordsTestingTime recruits participants from an international pool of over 985,000 people for user research studies such as user tests, surveys, and focus groups, offering remote, on-site, or at-home options. It handles screening, scheduling, participant coordination, and payment for teams conducting CX and UX research.
Companies competing with Highlight for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Highlight do?
- Highlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.
- Who founded Highlight?
- Highlight was founded by Dana Kim in 2020.
- Who are Highlight's investors?
- Highlight's investors include Acre Venture Partners, Dorm Room, Eudemian Ventures, Ingeborg Investments, Scribble Ventures, HearstLab, Khosla Ventures.