Highlight
Founded 2020 · 81 employees on LinkedIn · 7 known investors
Highlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.
Founders & leadership
Highlight was founded in 2020 by Dana Kim.
Investors · 7
Competitors · 5
by search overlap
Attest528 shared keywordsAttest provides a research platform that enables fast iteration cycles through cost reduction and accelerated timelines for product teams.
SurveyMonkey504 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
Quantilope474 shared keywordsQuantilope is a market research platform that combines research automation, AI intelligence, and real-time consumer insights to help companies gather actionable feedback and make data-driven decisions. The platform serves researchers and businesses across industries with 16 automated research methodologies and access to a global panel of 300M+ consumers.
Pollfish384 shared keywords
Testingtime340 shared keywordsTestingTime recruits participants from an international pool of over 985,000 people for user research studies such as user tests, surveys, and focus groups, offering remote, on-site, or at-home options. It handles screening, scheduling, participant coordination, and payment for teams conducting CX and UX research.
Companies competing with Highlight for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Highlight do?
- Highlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.
- Who founded Highlight?
- Highlight was founded by Dana Kim in 2020.
- Who are Highlight's investors?
- Highlight's investors include Acre Venture Partners, Dorm Room, Eudemian Ventures, Ingeborg Investments, Scribble Ventures, HearstLab, Khosla Ventures.