Who founded Highlight?

Highlight was founded by Dana Kim in 2020.

Who are Highlight's investors?

Highlight's investors include Acre Venture Partners, Alumni Ventures, Dorm Room, Eudemian Ventures, First Round Capital, FJ Labs, Ingeborg Investments, Kaya Ventures and 4 more.

Highlight

Founded 2020 · 81 employees on LinkedIn · 12 known investors

Find your way into Highlight

Paths you didn't know you had: your email and LinkedIn already hold routes to the Highlight team. We find them for you
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Days of research, done the moment you sign in, with every route ranked by how warm it is.

Highlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.

AI & Machine Learning Consumer SaaS

Founders & leadership

Highlight was founded in 2020 by Dana Kim.

Dana KimFounder

Deirdre NorrisFounder

Keshia PerisFounder

RJ ZaworskiEngineering Leader

Anna ShafferFounder

Bryon Christopher CoroFounder

Investors · 12

Acre Venture Partnerslisted by Acre Venture PartnersSanta Monica · $100K – $10M

How we know: Acre Venture Partners's portfolio page · the VCSheet dataset · Not right? Tell us

Alumni Ventureslisted by Alumni VenturesManchester · $100K – $10M

How we know: av.vc · Not right? Tell us

Dorm Roomlisted by Dorm RoomBrooklyn · $90K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Eudemian Ventureslisted by Eudemian VenturesSan Francisco

How we know: Eudemian Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

First Round Capitallisted by First Round CapitalSan Francisco · $100K – $20M

How we know: firstround.com · Not right? Tell us

FJ Labslisted by FJ LabsNew York · $100K – $3M

How we know: fjlabs.com · Not right? Tell us

Ingeborg Investmentslisted by Ingeborg InvestmentsBentonvillevia Anna Mason · inferred

Kaya Ventureslisted by Kaya VenturesLos Angeles

How we know: Kaya Ventures's portfolio page · Not right? Tell us

Mana Ventureslisted by Mana VenturesEstero

Scribble Ventureslisted by Scribble VenturesPortola Valley · $750K – $1.5M

How we know: Scribble Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

HearstLabreportedNew York · $500K – $1M

How we know: the VCSheet dataset · Not right? Tell us

Khosla VenturesreportedMenlo Park · $100K – $20M

How we know: funding news · Not right? Tell us

Related companies · 6

AttestAttest provides a research platform that enables fast iteration cycles through cost reduction and accelerated timelines for product teams.

QualtricsQualtrics is an experience management platform that lets organizations collect, analyze, and manage survey, ticket, and contact data with built-in security and compliance controls. It offers features such as sensitive data redaction, GDPR erasure handling, single sign-on and multi-factor authentication, project approval workflows, and admin reporting for enterprise customers.

SurveyMonkeySurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.

QuantilopeQuantilope provides automated market research solutions through its Consumer Intelligence Platform, enabling businesses to gather real-time insights for pricing strategy, ad campaign performance tracking, and product portfolio optimization.

PollfishPollfish is an online survey platform that lets businesses run market research and collect first-party data from a large panel of respondents. It offers research management tools such as single sign-on, shared access, organized folders, and survey duplication, and sources respondents through Prodege's consumer loyalty programs.

TestingtimeTestingTime recruits participants from an international pool of over 985,000 people for user research studies such as user tests, surveys, and focus groups, offering remote, on-site, or at-home options. It handles screening, scheduling, participant coordination, and payment for teams conducting CX and UX research.

Companies working in the same space as Highlight.

In the news

Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibilityletshighlight.com · Aug 2023

Frequently asked questions

What does Highlight do?: Highlight is a product research platform for CPG innovation teams that runs in-home usage tests (IHUTs) end to end — recruiting, shipping, returns, and AI-powered analysis — to deliver consumer feedback in days. It supports concept tests, sensory, claims, packaging, and competitive benchmarks across the product lifecycle, backed by a community of vetted testers and expert-reviewed study design.
Who founded Highlight?: Highlight was founded by Dana Kim in 2020.
Who are Highlight's investors?: Highlight's investors include Acre Venture Partners, Alumni Ventures, Dorm Room, Eudemian Ventures, First Round Capital, FJ Labs, Ingeborg Investments, Kaya Ventures and 4 more.