Silverpop

The silverpop.com domain now presents Acoustic, a business-to-consumer marketing engagement platform built around real-time customer behavior rather than campaign-first workflows. The platform captures clicks, hesitations and repeat visits as they happen, with SKU-level visibility into the products a visitor is pursuing, and unifies behavior, purchase history, channel preferences and consent into a single continuously updated customer profile.

Functional components include behavioral intelligence, real-time intent scoring across 27 behavioral attributes per contact and per product drawn from session behavior, drag-and-drop segmentation that does not require SQL and exposes attributes such as fatigue score, lifecycle stage and optimal send time, and omnichannel orchestration across email, SMS, WhatsApp and mobile push using a drag-and-drop journey editor with behavioral triggers. A generative feature set marketed as Acoustic AI is presented as reading campaigns, audiences, customer behavior and product catalog together to recommend and help build next actions.

Business model

The platform is offered as marketing software to brands, with prospective customers directed to request a product demonstration or log in to the platform.

Traction

Marketing materials cite outcomes including campaign launches 5-10x faster, retirement of 5-8 tools, 50% of a marketer's week returned for strategy, a 10.4% increase in open rate at The Australian Ballet, a 2x increase in campaign volume within the first year, a 70% reduction in data requests to IT, and a 75% reduction in customer engagement platform total cost of ownership.