Silvercar

Silvercar, an Austin, Texas company founded in 2012, operates under the Dealerware brand, providing software for automotive dealerships to manage vehicle fleets and mobility programs. Its Dealerware+ platform consolidates multiple dealership fleet programs — rental, courtesy/loaner vehicles, valet service pick-up and return, test drives, and vehicle subscription — into a single platform with one mobile app, one contract and one pricing structure.

The platform emphasizes automated workflows, mobile contracting, and insurance and driver's license verification, with the stated aim of reducing customer wait times and administrative handling at the service lane. Adjacent capabilities include connected-car integrations, toll management, insurance verification and a rental booking site, along with integrations to third-party partners intended to keep dealers working with a single vendor. Implementation and customer support are included with the product at no additional cost, and the company states dealers can be operational within hours.

Business model

The company sells a software platform to automotive dealerships, positioning the product as self-funding for the dealer by recovering fuel and toll expenses and enabling daily rental rates that offset fleet expenses. Dealers can add program modules such as Rental to their existing configuration under the same contract and pricing.

Traction

The company reports that thousands of dealers use Dealerware, with 99% dealer retention, 95% support satisfaction and NPS in the top 1% for software. Dealer testimonials cite reductions in fleet size and loaner cycle times, including one dealer reporting average days down from 11 to 2.5.