Tubi

Market position

Described by Fox executive chair and CEO Lachlan Murdoch as the clear market leader in U.S. AVOD, and characterized as one of the largest ad-supported video-on-demand services. Tubi reported being the first free streaming service to reach 1% of total TV viewing time (February 2023) and was ranked 33rd in Fast Company's "The World's 50 Most Innovative Companies of 2025".

Free, registration-optional access to a broad library including obscure and older catalog titles, deep international and Spanish-language programming, and a FAST channel lineup, combined with Fox ownership that supplies content library access, originals from MarVista Entertainment and a proprietary ad network (AdRise).

Technology

Over-the-top streaming platform serving on-demand and live/FAST channels to mobile, connected-TV and streaming-device clients, with a localized interface in 34 languages; the associated AdRise video advertising network handles ad serving across Fox video inventory. Tubi operated a 4K streaming operation for Super Bowl LVII.

Go-to-market

Distribution across mobile, connected TV and streaming devices (iOS, Android, Roku, Amazon Fire, Vizio SmartCast) with optional registration; content supply through licensing deals with studios and networks such as NBCUniversal, CJ ENM and Warner Bros. Discovery and originals produced largely by Fox-owned MarVista Entertainment; audience acquisition through high-profile advertising and live sports/event streaming including Super Bowl LVII advertising, Super Bowl LIX and Liga MX matches; regional partnerships such as Bell Media for Canadian ad sales and programming co-development.

Ad-supported streaming viewers seeking free movies, TV series and live channels across genres, including Spanish-language and international audiences, families and children (via Tubi Kids), plus advertisers and content partners buying inventory or distributing catalogs on the platform.

Geography

Headquartered in San Francisco, California, with service available in the United States, Canada, Mexico, the United Kingdom, Australia, New Zealand, Costa Rica, Ecuador, El Salvador, Guatemala and Panama. The interface is offered in 34 languages, and the site serves Spanish-language and Mexican-produced catalogs.

History

Launched April 1, 2014 as Tubi TV. In May 2017 the company raised $20 million from Jump Capital, Danhua Capital, Cota Capital and Foundation Capital. It signed a distribution deal with NBCUniversal in February 2019 covering 400 TV episodes and films, said in 2019 it would nearly double 2018 licensed-content spending to close to $100 million, arrived on Vizio SmartCast in September 2019 and launched Tubi Kids in October 2019. Fox Corporation announced its acquisition on March 17, 2020 for $440 million cash, completing the deal on April 20, 2020, with Tubi continuing as a separate subsidiary. Fox acquired MarVista Entertainment in December 2021 to bolster Tubi's library and made-for-TV film production. Content deals followed with CJ ENM (December 2022) and Warner Bros. Discovery (January 2023 for 11 FAST channels; December 2023 for nine more channels plus DC titles). Tubi ran the "Interface Interruption" ad during Super Bowl LVII in February 2023 and reported becoming the first free streaming service to account for 1% of total U.S. TV viewing time that month. In April 2023 Fox formed the Tubi Media Group under CEO Paul Cheesbrough and founder Farhad Massoudi departed; Anjali Sud was named CEO in July 2023. Tubi aired Super Bowl LIX in February 2025, and in October 2025 announced a partnership with Bell Media in Canada.

Risks & controversies

Tubi's "Interface Interruption" Super Bowl LVII commercial, which simulated a viewer switching away from the game, drew mixed reactions with critics including The Mary Sue and Wanda Sykes calling it dangerous. In May 2024 Tubi sued law firm Keller Postman, alleging it manufactured tens of thousands of meritless discrimination claims to coerce a settlement. In March 2025 Fox Sports Mexico took legal action against Fox Corporation and Grupo Pachuca over alleged bidding-preference rights for Club León and Pachuca Liga MX home matches, asking a judge to halt their broadcast on Tubi; Fox Corp. and Grupo Pachuca responded that Grupo Lauman had not paid for the clubs' television rights and that the matches would continue streaming on Tubi. The business also depends on advertising demand and on content licensing renewals with third-party studios.