Sienna Naturals
Los Angeles, US · Founded 2013 · Delaware corporation · 2 known investors
Sienna Naturals makes clean, plant-based haircare products formulated for people with textured hair, including coily, curly, color-treated, and protective styles. Its dermatologist-tested formulas use natural ingredients and a proprietary Rooted Technology to support scalp and hair health.
Founders & leadership
Sienna Naturals was founded in 2013 by Hannah Diop, Issa Rae, and Hannah D.
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Hannah Diop𝕏Founder
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Issa RaeCo-founder
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Hannah DFounder
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Tracy GrayNamed on SEC filing
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Simon GrayNamed on SEC filing
Investors · 2
Reported raises · per SEC filings
Form D private placements$4.8M disclosed across 1 round · 2023
▶$4.8MraisedJul 2023 · 34 investors · OtherRule 506(b)
▶$4.8MraisedJul 2023 · 34 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tracy GrayDirector
- Hannah DiopExecutive Officer, Director
- Simon GrayDirector
- Offering amount
- $7.7M
- Amount sold
- $4.8M
- First sale
- Jul 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapUlta Salon Cosmetics Fragrance125 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure97 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
BeautyCon88 shared keywordsBeautycon hosts educational events and conferences centered on beauty, makeup, and hair culture, bringing together creators, brands, and enthusiasts for masterclasses, product discovery, and community experiences.
NaturAll Club83 shared keywordsNaturAll creates fresh, refrigerated plant-based haircare and beauty products with natural, ethically-sourced ingredients. The company serves consumers seeking clean, cruelty-free hair solutions and fosters a community focused on natural hair care and self-love.
CALIFORNIA NATURALS75 shared keywordsCalifornia Naturals is a women-founded personal care brand offering clean, naturally derived hair and body essentials such as shampoos and conditioners that are sulfate-, paraben-, and silicone-free. Its cruelty-free products are mixed and poured in California and packaged in PCR plastic bottles at accessible price points.
Companies competing with Sienna Naturals for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Sienna Naturals do?
- Sienna Naturals makes clean, plant-based haircare products formulated for people with textured hair, including coily, curly, color-treated, and protective styles. Its dermatologist-tested formulas use natural ingredients and a proprietary Rooted Technology to support scalp and hair health.
- Who founded Sienna Naturals?
- Sienna Naturals was founded by Hannah Diop, Issa Rae, Hannah D in 2013.
- Who are Sienna Naturals's investors?
- Sienna Naturals's investors include Blue Haven Initiative, Slauson & Co..
- How much funding has Sienna Naturals raised?
- Sienna Naturals has disclosed $4.8M raised across 1 round.
- Where is Sienna Naturals headquartered?
- Sienna Naturals is headquartered in Los Angeles, US.