Shop Circle
London, GB · 13 known investors
Shop Circle is a holding company that acquires and modernizes B2B enterprise software businesses, applying AI to operate and grow the companies it owns. It positions itself as a permanent owner and operating partner for mission-critical software companies.
Founders & leadership
GM
Gian Maria GramondiinFounderGian Maria Gramondi previously worked at Amazon and Deloitte and studied at ESCP Business School. He is a co-founder of Shop Circle, a holding company that acquires and scales mission-critical B2B enterprise software using AI.
Investors · 13
3VCVienna · $1.1M – $10M
645 VenturesNew York · $1M – $5M
BlackSheep VenturesMilan
CDP Venture CapitalRome
EUREKA! VentureMilan
Primo VenturesMilan · $1.1M
QED InvestorsAlexandria · $30K – $25M
First Check Venturesreported$100K – $1Mvia Ali Jamal · inferred
Founders FactoryreportedLondon · $150K – $200K
NFXreportedSan Francisco · $250K – $5M
Also in the syndicate · 3
i80 GroupNextalia VenturesleadPrimo Capital
Funding
SEC filings, press & company announcements$120M disclosed across 1 of 4 rounds · 2023–2025
- Undisclosed amountSeries BSep 2025 · 2 sources
Nextalia Ventures (lead), Primo Capital
Source ↗ - Undisclosed amountSeries BFeb 2025Source ↗
- $120MSeries ASep 2023 · 2 sources
3VC (lead), 645 Ventures (lead), i80 Group, NfX, QED Investors
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 5
by search overlapWix116 shared keywordsWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.
SEMrush111 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Ahrefs104 shared keywordsAhrefs is an SEO and marketing platform that provides tools and data for keyword research, competitor analysis, content creation, site auditing, rank tracking, and monitoring brand visibility across search engines and AI chatbots. It serves marketers and enterprises, offering an API, custom dashboards, and AI-driven insights for improving search rankings and traffic.
BigCommerce (NASDAQ:CMRC)91 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Zendesk84 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Companies competing with Shop Circle for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Shop Circle do?
- Shop Circle is a holding company that acquires and modernizes B2B enterprise software businesses, applying AI to operate and grow the companies it owns. It positions itself as a permanent owner and operating partner for mission-critical software companies.
- Who founded Shop Circle?
- Shop Circle was founded by Gian Maria Gramondi.
- Who are Shop Circle's investors?
- Shop Circle's investors include 3VC, 645 Ventures, BlackSheep Ventures, CDP Venture Capital, EUREKA! Venture, Primo Ventures, QED Investors, First Check Ventures and 2 more.
- How much funding has Shop Circle raised?
- Shop Circle has disclosed $120M raised across 1 of its 4 known rounds.
- Where is Shop Circle headquartered?
- Shop Circle is headquartered in London, GB.