Shapes XR

{"summary_one_liner": "ShapesXR is an all-in-one platform for teams to design, prototype and publish spatial experiences in 3D and mixed reality.", "detailed_description": "ShapesXR (operated under the name Shapes Corp.) offers a platform for designing, prototyping and publishing spatial experiences. Its workflow spans four stages: building a scene on an infinite 3D canvas using models, shapes, strokes, text and materials, with the option to import assets from existing 3D pipelines or to bring in live Figma designs that update in scene; adding touch, hover, click, proximity and sound triggers to create interactive walkthroughs and user flows without code; testing designs at 1:1 scale in mixed reality; and deploying the resulting experience to headsets, phones, browsers and smart glasses for sharing with remote stakeholders.\n\nThe product includes real-time multiplayer editing in-headset, real-time collaboration, realistic physics and a Unity export plugin. A spatial analytics capability supports immersive A/B testing and user-test recording, showing where people look, walk and dwell inside an environment and turning attention data into heatmaps; the company positions this as consumer research that does not require dedicated equipment. Applications cited include product placement, packaging, ergonomics and spatial comfort, as well as visualizing 3D physical products in context. Enterprise-oriented features include end-to-end encryption, SOC2 compliance and granular role-based access controls, alongside tutorials, live training sessions and a dedicated support team. Announced or newer offerings include an \"Explore Places\" product for visualizing 3D physical products in context, spatial agents on AI glasses trained on a customer's knowledge base, and animation available via early access request.", "business_model": "Software platform sold to design and product teams, with a free entry point (\"Try for free\"), account creation on the web, apps distributed through the Meta Quest and Pico stores, and a demo-request path for enterprise buyers; enterprise packaging emphasizes security compliance, role-based access controls and dedicated support and training.", "target_customers": "XR, product and UX design teams of any size, including enterprise teams; users quoted come from Microsoft, Adobe, Logitech, PICO, TRIPP, Nanome, MasterpieceVR, FitXR, Doublepoint, CAE Healthcare and independent design studios. An education offering is also listed.", "technology": "Cross-platform spatial design software running on VR headsets (Meta Quest, Pico) and the web, with an infinite 3D canvas, no-code interaction triggers (touch, hover, click, proximity, sound), Figma integration for live design import and interactive prototypes, a Unity export plugin, realistic physics, in-headset multiplayer editing, one-click publishing to headsets, phones, browsers and smart glasses, and spatial analytics with heatmaps and A/B testing. Security features include end-to-end encryption and SOC2 compliance.", "go_to_market">"Self-serve free trial and app-store distribution (Meta Quest, Pico) combined with web sign-up, demo requests and early-access sign-ups for new capabilities; supported by customer testimonials from designers at large technology companies, a partners program, and educational content including a design blog, video tutorials, help center and live training sessions.", "differentiation": "Positions itself as providing full immersive context rather than only viewing a model, combining collaborative in-headset 3D design, no-code interaction prototyping, 1:1 scale mixed-reality validation with heatmaps and A/B testing, and one-click publishing across headsets, phones, browsers and smart glasses without bespoke development; users compare its ease of use to Figma and Sketch for 3D.", "market_position": "Presented as a tool used by XR design teams at companies including Microsoft, Adobe, Logitech, PICO, TRIPP, FitXR and CAE Healthcare, with a designer at PICO describing it as a leader in XR design.", "latest_developments": "The website advertises animation coming to ShapesXR with early access requests open, an \"Explore Places\" capability for visualizing 3D physical products in context, and spatial agents on AI glasses trained on a customer's knowledge base."}