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ServeScape
Techstars '21Chamblee, US · Founded 2020 · 21 employees on LinkedIn · 2 known investors
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ServeScape is an online marketplace and landscaping services provider that delivers locally-sourced plants and offers professional installation, hardscape construction, and landscape design services. The company serves homeowners and landscaping professionals across its delivery service area.
Also known as ServeScape
Founders & leadership
ServeScape was founded in 2020 by Mario.
Investors · 2
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Company profile
researched Sep 2026ServeScape is an Atlanta, Georgia-based e-commerce marketplace and online landscape design studio that connects horticultural growers, landscape designers and local contractors with residential and commercial customers. The platform lets customers shop online from local farms and wholesalers in what the company describes as a "farm-to-landscape" approach, and pairs product sales with delivery and installation so that customers do not need repeat trips to big-box garden centers. The company uses proprietary tools and processes to collect data and drive sales through direct product delivery.
Alongside the online storefront, ServeScape operates a full-service landscape design studio in Chamblee, Georgia, where customers can work through design and plant-selection needs. The company positions itself as modernizing and digitizing landscape procurement for what it characterizes as a $100 billion industry. Its industry categories span e-commerce, home and garden, horticulture, landscaping, marketplace, retail and supply chain management.
Founding story
Founder Mario Cambardella, an Atlanta native with an undergraduate degree and two master's degrees from the University of Georgia, developed the concept over a career in landscape architecture and urban agriculture. He started his first company after graduate school and later served as the City of Atlanta's Urban Agriculture Director, a first-of-its-kind role focused on how city policy can support local food. He had considered starting ServeScape for some time before setting a launch date of March 2020, which coincided with a surge in consumer gardening demand and the need for safe, convenient plant purchase and delivery.
Business model
ServeScape operates an online marketplace that aggregates supply from local farms and wholesalers and sells plants directly to consumers and professionals, adding delivery, installation, hardscape construction and landscape design services through its studio.
Revenue comes from online plant and material sales fulfilled by direct delivery, complemented by landscape design studio and installation services.
Traction
ServeScape recorded $100,000 in revenue in its first 100 days after its March 2020 launch, leverages a network of 30 farms, and supplied landscape designs and plants for HGTV's Rock The Block 2 and an upcoming Netflix home improvement show. It was selected for Techstars Atlanta's 2021 cohort.
Latest developments
ServeScape completed the Techstars Atlanta with Cox program, which the founder said allowed the company to re-evaluate, reprioritize and reposition toward a more scalable platform, and pitched at Techstars Demo Day in mid-October 2021. It also opened a public funding round via WeFunder, supported by a pitch video produced by Vertical River, which subsequently became an investor.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company addresses what it describes as a $100 billion landscape industry, positioning itself as a digital alternative to big-box garden centers by offering hyperlocal, regionally climatized plant material with delivery and installation.
Unlike products supplied by large garden stores, ServeScape's farms and wholesalers are local and specifically climatized to the Southeast's weather conditions, with material sourced from growers producing for long-term plant performance and a stated commitment to Georgia Grown supply. Delivery and installation capability further differentiates it for DIY projects that would otherwise require multiple trips to retail garden centers.
Technology
ServeScape uses proprietary tools and processes to collect data and drive sales through direct product delivery, operating an e-commerce marketplace and online landscape design studio that digitizes the landscape procurement process.
Go-to-market
The company sells through its own e-commerce platform and design studio, markets via video and social media campaigns produced with an outside agency, and has raised visibility through televised home-improvement programming and participation in the Techstars Atlanta accelerator. It opened a funding round to the public through the WeFunder crowdfunding platform.
Residential and commercial consumers, including homeowners and gardening enthusiasts, as well as landscape designers and local contractors; the company also works with under-marketed horticultural growers on the supply side.
Geography
Headquartered in Chamblee, Georgia, with operations in Atlanta. Delivery covers metro Atlanta and Athens, with farms strategically located to serve those markets plus planned coverage of Birmingham, Chattanooga and Charleston.
History
ServeScape was founded in 2020 and launched in March of that year. The team reported $100,000 in revenue in its first 100 days. It built a landscape design studio in Chamblee, Georgia, expanded delivery to metro Atlanta and Athens, and supplied designs and plants for HGTV's Rock The Block 2 and an upcoming Netflix home improvement show. In 2021 the company joined the Techstars Atlanta with Cox cohort, with the founder pitching at Techstars Demo Day in mid-October.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsBeyond metro Atlanta and Athens delivery, the company's farm network was positioned to serve Birmingham, Chattanooga and Charleston.
ServeScape opened its funding round to the public through the WeFunder crowdfunding platform, supported by a pitch video produced by Vertical River, which states it became an investor in the company.
ServeScape joined Techstars Atlanta's 2021 cohort; the founder said the program let the team reposition for a more scalable platform, and he pitched at Demo Day in mid-October.
ServeScape provided landscape designs and plant material for televised home improvement programming.
The company set a March 2020 launch date for its online plant marketplace and design studio, coinciding with a surge in consumer gardening demand.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- ServeScape Startup Funding Pitch Video — Vertical Riververticalriver.co · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ServeScape do?
- ServeScape is an Atlanta-based e-commerce marketplace and landscape design studio selling locally grown plants with delivery and installation.
- Who founded ServeScape?
- ServeScape was founded by Mario in 2020.
- Who are ServeScape's investors?
- ServeScape's investors include Techstars, Atlanta Seed.
- Where is ServeScape headquartered?
- ServeScape is headquartered in Chamblee, US.