Serval

Serval is a San Francisco-based provider of AI-native IT service management (ITSM) software. The platform combines a help desk and ticketing system, access management, asset management, and workflow automation in a single system of record, with a built-in set of AI agents. Employees submit requests through Slack, Microsoft Teams, email, or a web portal; Serval's help desk agent routes tickets, answers questions from connected knowledge bases, executes automations to resolve common requests, and escalates to human agents with context when needed.

The product includes three described agent types: a Help Desk Agent that resolves requests and provisions just-in-time access, an Automation Agent that builds workflows from natural-language descriptions, and an Insights Agent that suggests workflows, knowledge base updates, and configuration changes based on ticket patterns. Catalyst, announced in June 2026 and made generally available in August 2026, generates automations from ticket history or plain-language instructions for admins to review, test, and publish. Serval also offers a workflow manager, installable prebuilt workflows, a guidance feature for directing agent behavior, a CLI for local workflow development with version control, and a two-way sync with third-party ticketing systems for customers that do not migrate.

According to the company's December 2025 Series B post, usage expanded beyond IT into HR, Finance, Legal, Security, and Engineering, covering employee lifecycle changes, benefits and PTO updates, virtual card and spend-limit requests, procurement, and NDA and contract workflows. The company states that multiple customers have replaced incumbent ITSM tools and moved their system of record to Serval.

Founding story

Per a company blog post, CEO Jake Stauch and COO Tatiana had each attempted to build companies before Serval without success; Stauch subsequently worked at Verkada, where he met co-founder Alex, and Tatiana worked at Rippling. The company describes that experience inside fast-scaling, product-market-fit companies as the foundation for Serval.

Business model

Serval sells its ITSM platform to organizations, primarily through a sales-led motion built around booked demos; the website links to a pricing page but the sources do not disclose pricing terms. Deployment options include a fully managed cloud service and self-hosted configurations, either running only the Serval worker inside the customer's network (hybrid) or the full application single-tenant in a customer-owned AWS account.

The sources do not state Serval's pricing structure. The company reported 500% revenue growth in the three months following its August 2025 Series A.

Traction

The company states customers automate more than 50% of IT tickets, and a customer IT lead is quoted saying over 50% of incoming requests were completed automatically after switching to Serval. In the three months between the August 2025 Series A and the December 2025 Series B, revenue grew 500% and headcount more than tripled. Named users include Mercor, Clay, Perplexity, Together AI, BILT, Verkada, Ramp, and Cribl.

Latest developments

The most recent items in the sources are from 2026: general availability of Catalyst (August 2026), a program to transform employees into future founders and a post on hiring practices (July 2026), a post on proactive agents (July 2026), and the introduction of Catalyst (June 2026). Following the Series B, stated priorities are accelerated hiring, more capable AI agents for complex enterprise workflows, new ITSM and asset management capabilities for large enterprises, and deeper automation across HR, Finance, Legal, Security, and Engineering.