Sellar

Investors · 2

LE

LeadX Capital PartnersMunich · $43.2M

TE

TechstarsBoulder · $220K

TA

TapHunter35 shared keywordsTapHunter helps consumers discover local bars, restaurants, tasting rooms, and bottle shops and see what beer, spirits, wine, and cocktails are available before visiting, with features to track drinks and follow favorites. It also offers tools for beverage businesses to manage their drink menus and beverage programs.

TA

Tavour20 shared keywordsTavour operates a mobile app that lets consumers discover and order craft beer from breweries across the country for home delivery, including rare and hard-to-find releases. It serves individual craft beer enthusiasts in the United States.

IN

Instacart19 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

DO

DoorDash17 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

UB

Uber Eats14 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries

Companies competing with Sellar for the same Google search keywords, organic and paid, via search-intersection analysis.

Registered name

SELLAR LIMITED

Company number

15781013

Status

Dissolved

Company type

Private limited company

Incorporated

15 Jun 2024

Dissolved

13 Jan 2026

Registered office

Grooms Cottage Walpole House Yard, 50 Lichfield Street, Burton-On-Trent, DE14 3RH

Nature of business (SIC)

46900 — Non-specialised wholesale trade

Accounts

last made up to 30 Jun 2025

Confirmation statement

last made up to 14 Jun 2025

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.