Seel
Techstars '19Sunnyvale, US · Founded 2019 · Delaware corporation · 4 known investors
Seel is an AI-powered platform that helps global e-commerce brands and marketplaces manage post-purchase risks and returns through compliance-first solutions. The platform serves online merchants worldwide and aims to convert customer support and returns operations into revenue drivers.
AI & Machine LearningCrypto & Web3E-commerceFintechInsurTechSaaS
Founders & leadership
Seel was founded in 2019 by Zack Peng, Zhangsinong Liu, and Bill Liu.
ZP
ZL
Zhangsinong LiuCo-founder
BL
Bill LiuCofounder30 Under 30 2025
MC
Mo ChenCTO
Board
JO
RG
Rodolfo GonzalezBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$22.9M disclosed across 3 rounds · 2019–2021
▶$17MraisedFeb 2022 · 11 investors · Other TechnologyRule 506(b)
▶$17MraisedFeb 2022 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Justin OverdorffDirector
- Zhangsinong LiuExecutive Officer, Director
- Rodolfo GonzalezDirector
- Cheng PengExecutive Officer, Director
- Offering amount
- $17M
- Amount sold
- $17M
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$5MraisedNov 2020 · 13 investors · Other TechnologyRule 506(b)
▶$5MraisedNov 2020 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Rodolfo GonzalezDirector
- Zhangsinong LiuExecutive Officer, Director
- Cheng PengExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$900KraisedNov 2019 · 5 investors · Other TechnologyRule 506(b)
▶$900KraisedNov 2019 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Cheng PengExecutive Officer, Director
- Kenneth EstesDirector
- Zhangsinong LiuExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $900K
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Zendesk52 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Poshmark, Inc.32 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Loop26 shared keywordsLoop provides a unified platform for managing returns, exchanges, tracking, and order workflows for e-commerce brands. The system helps reduce return rates and increase customer retention through connected post-purchase experiences.
Companies competing with Seel for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Seel do?
- Seel is an AI-powered platform that helps global e-commerce brands and marketplaces manage post-purchase risks and returns through compliance-first solutions. The platform serves online merchants worldwide and aims to convert customer support and returns operations into revenue drivers.
- Who founded Seel?
- Seel was founded by Zack Peng, Zhangsinong Liu, Bill Liu in 2019.
- Who are Seel's investors?
- Seel's investors include Afore Capital, Techstars, Lightspeed Venture Partners, Wischoff Ventures.
- How much funding has Seel raised?
- Seel has disclosed $22.9M raised across 3 rounds.
- Where is Seel headquartered?
- Seel is headquartered in Sunnyvale, US.