Scriptsee

Market position

Scriptsee is an early-stage, seed-stage company operating in AI tooling for film and television pre-production, a segment that also includes Filmustage, Scenery and Concept Art. It reports steady adoption growth with new writers and production teams onboarding, and cites use during the development of a returning drama series by New Zealand producer Libertine Pictures and support for the US$15 million development of the CG-animated feature The Florentine Cats. The company frames its opportunity around industry conditions in which production teams are becoming smaller and earlier visibility matters more than scale.

Scriptsee positions itself against other script analysis tools by declining to score scripts, predict success or prescribe creative changes, instead surfacing what the script contains and its production implications and leaving interpretation with human teams. Its stated distinguishing feature is placing story data (emotion, arcs, decision-making, character presence, action intensity) and production data (characters, locations, effects, lighting, scene density, predicted shots) on a single shared timeline so creative and operational views stay aligned, with limited user override of certain insights to build trust in the outputs.

Technology

The product applies AI to parse screenplays and generate structured analytics within minutes rather than the days or weeks a manual breakdown can take. Feature modules include shot analysis (predicting shot types, durations and scene coverage), emotion analysis using Plutchik's colour wheel, script complexity scoring, effects analysis, script comparison across drafts, character presence and interaction mapping, decision-making and action intensity analysis, story arc and framework overlays, and Stock Libraries for asset reuse across episodic productions. The platform is hosted on AWS and uses multi-factor authentication for account security.

Go-to-market

The company markets through a free trial that allows anyone to analyse one full script at no cost, weekly public and studio-specific demos, product and help videos, and a demo booking and contact form on its site. It has used industry markets and conferences for exposure and distribution, launching at Mipcom and issuing conference discount coupons, and maintains a company profile in the C21Media marketplace. A writers' cohort programme is used as a lower-cost onboarding path for individual writers and small teams, alongside direct enterprise sales to studios and production companies.

Scripted film, television and animation teams, addressed in three groups: creatives and writers working on structure, tone and character journeys; producers handling scene breakdowns, scheduling and budgeting, including episodic and series productions; and finance and production executives assessing cost, effects complexity and logistical load before greenlight. The platform also serves development executives, smaller writing teams and, since 2026, makers of micro and vertical dramas.

Geography

Scriptsee is a New Zealand-based company; a directory listing places the operating entity, Motion Tech Lab, in Wellington, New Zealand, and the site notes GST applies to New Zealand-based customers. It sells internationally, offering local pricing in USD, GBP and NZD with other countries defaulting to USD, and states it is raising capital to support global expansion.

History

The platform grew out of an early concierge-style script report service. In 2023 Scriptsee engaged the agency EndGame, working with a five-person team including a product manager, technical lead, developers and devops over about nine months, to convert that manual service into a self-service, scalable product; the engagement covered market and competitor analysis, user research, a design system, information architecture, and UX/UI and interaction design. Scriptsee launched publicly at Mipcom in October 2023, coinciding with the US writers' strike, a period the company describes as bringing caution and confusion around AI in the industry. It reported more than 200 trialling customers within six months of launch. Through 2025 and into 2026 the company says accuracy, feature depth and stability improved, and it added story arc, decision-making and action intensity analysis, story framework overlays, Series View and support for micro and vertical dramas.

Risks & controversies

The company identifies early adoption as its main difficulty, noting that its public launch at Mipcom in October 2023 coincided with the US writers' strike, when there was caution about AI tools and confusion about their intent. It also acknowledges that accuracy needed significant improvement after launch and that user override of platform insights is available only in limited areas rather than across the whole product. Third-party directory listings carry estimated revenue and valuation figures that are modelled rather than reported.