Salu Health
Tallinn, EE · Founded 2022 · 24 employees on LinkedIn · 2 known investors
Salu For Teams provides on-demand healthcare services for organizations, covering physical and mental health needs for employees and their families. The platform connects remote and global teams with licensed doctors via telemedicine, with additional in-person clinic services available in Estonia.
Also known as Salu
Founders & leadership
Salu Health was founded in 2022 by Andreas Kotsjuba.
Investors · 2
Company profile
researched Aug 2026Salu Health is a healthcare provider that delivers medical care online and in person, with general practitioners, specialists and nursing staff available seven days a week. Core services include online medical consultations, sick leave management, prescription renewals and issuance, referrals to specialists, health certificates (for example for a driver's licence) and scheduling of physical appointments. The company states an average response time of 30 minutes for online consultations and offers service in English as well as Estonian.
The offering is split into two service types: primary healthcare packages, positioned as an alternative to a family doctor in Estonia, and comprehensive health coverage plans, positioned as an alternative to public or private health insurance and including dental care, specialist doctors, mental health support and preventive health checks. Preventive services include full-body analysis packages and mental health audits with expert feedback and reminders. A separate product, Salu for Teams, packages the healthcare offering for organisations.
The clinical team presented publicly includes a chief medical officer with 24 years of experience, a family physician with 14 years of experience and a nursing team lead with 15 years of experience, each carrying several thousand patient reviews on the platform.
Business model
Subscription-based access to healthcare services, sold both to individuals and to organisations through the Salu for Teams offering, with tiered options spanning primary healthcare packages and broader health coverage plans.
Recurring subscription fees for primary healthcare packages and comprehensive health coverage plans; promotional pricing has included 50% off the first month of a health coverage subscription.
Traction
Customer testimonials describe continuous use since 2022, and individual clinicians on the platform show cumulative patient review counts of roughly 1,980 to 4,190. The company states that organisations use its Salu for Teams offering.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a substitute for the Estonian family doctor system and for public or private health insurance, and states it is used by organisations as an employee healthcare benefit.
Rapid access to clinicians (stated 30-minute average response) seven days a week without queues, English-language care for non-Estonian speakers, combination of primary care with insurance-style coverage including dental and mental health, and preventive packages offered to patients who are not ill.
Technology
A digital platform through which patients chat with medical staff, obtain consultations, prescriptions, referrals and certificates, and book in-person appointments; patient-facing review scores are collected per clinician.
Go-to-market
Direct online sign-up via the company website, discovery through search engines, word-of-mouth referrals, and business-to-business distribution through employers offering Salu as an employee healthcare benefit.
Individuals in Estonia seeking an alternative to a family doctor or to public or private health insurance, including newcomers and non-Estonian speakers, self-employed people and small business owners without national health insurance, and families; also employers purchasing healthcare coverage for their teams.
Geography
Focused on Estonia, where the service is positioned as an alternative to the family doctor system; care is delivered online and through in-person appointments, with English-language consultations available.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Salu Health for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Salu Healthsalu.md · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Salu Health do?
- Estonian healthcare provider offering online and in-person primary care and health coverage plans by subscription.
- Who founded Salu Health?
- Salu Health was founded by Andreas Kotsjuba in 2022.
- Who are Salu Health's investors?
- Salu Health's investors include DEPO Ventures, ZAKA VC.
- Where is Salu Health headquartered?
- Salu Health is headquartered in Tallinn, EE.