/Companies

Ryft

UK, GB · 76 employees on LinkedIn · 8 known investors

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Ryft is a UK-based, FCA-regulated payment services provider offering embedded payment infrastructure for marketplaces, platforms and omnichannel businesses, with features like automated split payments, seller onboarding, recurring billing, escrow and transaction monetisation. It serves over 1,500 merchants across verticals including hospitality, retail, services, ticketing and fundraising.

Founders & leadership

AAlex
AlexFounder
SSadra
SadraSadra is a three-time founder, previously taking Luxe London, a luxury tech platform, to multimillion-pound revenue, and founded Butlr, a hospitality technology company that was acquired. He is now CEO of Ryft, a UK-regulated payment services provider for marketplaces and digital platforms.
RRichard
Richard

Investors · 8

Funding

SEC filings, press & company announcements
  • Undisclosed amountSeries AApr 2025 · 2 sources
    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 10

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JetloreJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
moelisMastercard operates a global payments network that processes transactions between cardholders, merchants, financial institutions, and other participants, while also offering additional payment products and services subject to extensive regulatory oversight across multiple jurisdictions.
RazorpayRazorpay provides payment processing APIs and financial services for online merchants, schools, and ecommerce businesses, offering payment acceptance, disbursement, current accounts, and working capital loans. The company serves businesses looking to accept and manage payments online with developer-friendly integration.
GoCardlessGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
HelcimHelcim is a payment processing platform for small businesses, offering in-person, online, and phone card payments plus ACH, invoicing, payment links, and 40+ integrations. It uses Interchange Plus pricing with no monthly fees and provides APIs and embeddable payment forms for merchants.
IndustriesJ.P. Morgan is a global financial services firm serving corporations and individuals in more than 100 countries, offering investment research, tools, data, analytics, and advisory services. It supports institutional investors, asset and fund managers, hedge funds, broker dealers, and equity issuers with liquidity, fixed income strategies, and equity compensation solutions.
AdyenAdyen is a payments platform that enables enterprises to accept, process, and move money across their business, with capabilities for embedded finance and financial product issuance.
FiservFiserv provides omnichannel commerce, billing, payments, and digital banking solutions for merchants, financial institutions, governments, and technology providers worldwide. The company serves large enterprises, small businesses, banks, credit unions, fintechs, and public sector organizations with integrated platforms and payment connectivity.

Companies working in the same space as Ryft.

Companies House · registry record

View on Companies House ↗
Registered name
RYFT LIMITED
Company number
09835181
Status
Dissolved
Company type
Private limited company
Incorporated
21 Oct 2015
Dissolved
26 May 2026
Registered office
30 Circus Mews, Bath, BA1 2PW
Nature of business (SIC)
47640 — Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
Accounts
last made up to 31 Oct 2025
Confirmation statement
last made up to 18 Oct 2024

Current officers

  • Jonathan Robert Lomas Greaves — director, appointed 21 Oct 2015
  • Kevin Loic Meynard — director, appointed 21 Oct 2015

Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Frequently asked questions

What does Ryft do?
Ryft is a UK-based, FCA-regulated payment services provider offering embedded payment infrastructure for marketplaces, platforms and omnichannel businesses, with features like automated split payments, seller onboarding, recurring billing, escrow and transaction monetisation. It serves over 1,500 merchants across verticals including hospitality, retail, services, ticketing and fundraising.
Who founded Ryft?
Ryft was founded by Alex, Sadra.
Who are Ryft's investors?
Ryft's investors include EdenBase, SFC Capital, Cornerstone VC, Redbus Ventures, The SidebySide Partnership, Victorum, Bessemer Venture Partners, Index Ventures.
Where is Ryft headquartered?
Ryft is headquartered in UK, GB.