Ryft
UK, GB · 76 employees on LinkedIn · 7 known investors
Find your way into Ryft
Ryft is a UK-based, FCA-regulated payment services provider offering embedded payment infrastructure for marketplaces, platforms and omnichannel businesses, with features like automated split payments, seller onboarding, recurring billing, escrow and transaction monetisation. It serves over 1,500 merchants across verticals including hospitality, retail, services, ticketing and fundraising.
Founders & leadership
A
AlexinFounder
S
SadrainSadra is a three-time founder, previously taking Luxe London, a luxury tech platform, to multimillion-pound revenue, and founded Butlr, a hospitality technology company that was acquired. He is now CEO of Ryft, a UK-regulated payment services provider for marketplaces and digital platforms.
R
Richard
Investors · 7
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AApr 2025 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlap
Stripe51 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Checkout43 shared keywordsCheckout.com offers Flow, a hosted payment page that businesses can deploy with a low-code, one-time integration to accept payments online. The page can be customized to match a site's branding for a consistent checkout experience.
Jetlore41 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
moelis30 shared keywordsMastercard operates a global payments network that processes transactions between cardholders, merchants, financial institutions, and other participants, while also offering additional payment products and services subject to extensive regulatory oversight across multiple jurisdictions.
Razorpay29 shared keywordsRazorpay provides payment processing APIs and financial services for online merchants, schools, and ecommerce businesses, offering payment acceptance, disbursement, current accounts, and working capital loans. The company serves businesses looking to accept and manage payments online with developer-friendly integration.
GoCardless26 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
Helcim23 shared keywordsHelcim is a payment processing platform for small businesses, offering in-person, online, and phone card payments plus ACH, invoicing, payment links, and 40+ integrations. It uses Interchange Plus pricing with no monthly fees and provides APIs and embeddable payment forms for merchants.
Industries23 shared keywordsJ.P. Morgan is a global financial services firm serving corporations and individuals in more than 100 countries, offering investment research, tools, data, analytics, and advisory services. It supports institutional investors, asset and fund managers, hedge funds, broker dealers, and equity issuers with liquidity, fixed income strategies, and equity compensation solutions.
Adyen22 shared keywordsAdyen is a payments platform that enables enterprises to accept, process, and move money across their business, with capabilities for embedded finance and financial product issuance.
Fiserv21 shared keywordsFiserv provides omnichannel commerce, billing, payments, and digital banking solutions for merchants, financial institutions, governments, and technology providers worldwide. The company serves large enterprises, small businesses, banks, credit unions, fintechs, and public sector organizations with integrated platforms and payment connectivity.
Companies competing with Ryft for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- RYFT LIMITED
- Company number
- 09835181
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 21 Oct 2015
- Dissolved
- 26 May 2026
- Registered office
- 30 Circus Mews, Bath, BA1 2PW
- Nature of business (SIC)
- 47640 — Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
- Accounts
- last made up to 31 Oct 2025
- Confirmation statement
- last made up to 18 Oct 2024
Current officers
- Jonathan Robert Lomas Greaves — director, appointed 21 Oct 2015
- Kevin Loic Meynard — director, appointed 21 Oct 2015
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Ryft do?
- Ryft is a UK-based, FCA-regulated payment services provider offering embedded payment infrastructure for marketplaces, platforms and omnichannel businesses, with features like automated split payments, seller onboarding, recurring billing, escrow and transaction monetisation. It serves over 1,500 merchants across verticals including hospitality, retail, services, ticketing and fundraising.
- Who founded Ryft?
- Ryft was founded by Alex, Sadra.
- Who are Ryft's investors?
- Ryft's investors include EdenBase, SFC Capital, Cornerstone VC, Redbus Ventures, Victorum, Bessemer Venture Partners, Index Ventures.
- Where is Ryft headquartered?
- Ryft is headquartered in UK, GB.