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RootNote
Techstars '23Nashville, US · Founded 2020 · Delaware corporation · 9 employees on LinkedIn · 13 known investors
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RootNote provides data analytics and insights for content creators and businesses, helping them understand and optimize their content performance.
Also known as RootNote
Founders & leadership
RootNote was founded in 2020 by Jason Burchard, Jeremy Burchard, and Chandler Barnes.
Board
Investors · 13
How we know: board seat on SEC Form D · funding news · the VCSheet dataset · research · rootnote.co · Not right? Tell us
How we know: Hilltop Venture Partners's portfolio page · research · rootnote.co · Not right? Tell us
How we know: research · rootnote.co · Not right? Tell us
How we know: Popstar Ventures's portfolio page · research · rootnote.co · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · research · rootnote.co · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$1.9M disclosed across 1 of 2 rounds · 2024
▶$1.9MraisedAug 2024 · 37 investors · Other TechnologyRule 506(b)
- Jeremy BurchardDirector
- Jason BurchardDirector
- Myles GroteDirector
- Offering amount
- $1.9M
- Amount sold
- $1.9M
- First sale
- Mar 2024
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026RootNote is a software-as-a-service company building a business intelligence platform for creative teams and content creators in the sports, entertainment and media sectors. The platform ingests data from digital content, social media, e-commerce and other third-party sources — spanning hundreds of platforms — so that athletes, creators, media companies and the teams, organizations and brands they work with can consolidate audience data and identify revenue opportunities.
A central product component is "Dataspaces," a customizable data visualization canvas unveiled at the 2023 Techstars Sports demo day. The company positions its approach around aggregating disparate data sources and rendering them through configurable visualizations in a single view. After operating in private beta, RootNote opened the platform to the wider public in May 2024, alongside expanded feature availability for companies, universities and organizations.
Founding story
RootNote was co-founded by brothers Jason Burchard (CEO) and Jeremy Burchard (Chief Creative Officer) together with Chandler Barnes (Chief Technology Officer), initially to address data needs within the music industry. The founders concluded that the same data-aggregation problems applied well beyond music to any organization building global audiences with digital content, and broadened the product's scope accordingly. Jeremy Burchard has framed the company's premise as "every business is a content creator and every content creator is a business," arguing that creators and their partner companies lack comprehensive data tools for running their businesses.
Business model
RootNote sells access to its data platform on a software-as-a-service basis to teams, businesses and organizations, with prospective customers able to schedule a free trial directly through the company's website.
Software-as-a-service subscription access to the platform, marketed to teams, businesses and organizations; a free trial serves as the entry point.
Traction
By the May 2024 pre-seed announcement, RootNote had doubled its team size, expanded platform features and availability, and counted early users including NFL teams, MiLB teams, talent agencies, media and esports companies, universities, brand-name creators and NIL groups.
Latest developments
In May 2024 RootNote announced a $1.5 million pre-seed round led by Elevate Ventures, exited private beta to make the platform publicly available, doubled its team, and broadened platform features and availability to additional companies, universities and organizations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as developing the first comprehensive platform for aggregating creator and athlete data across sports, media and entertainment, positioning at the intersection of data analytics and the creator economy — a framing echoed by lead investor Elevate Ventures.
Technology
The platform's core technical work is interfacing with hundreds of external platforms, APIs and data-ingestion methods to consolidate digital content, social media, e-commerce and other third-party data into what the company describes as a single-pane-of-glass view. On top of this ingestion layer sits Dataspaces, a customizable data visualization canvas for building business intelligence views.
Go-to-market
RootNote moved from private beta to public availability in May 2024, offering self-scheduled free trials via its website and publishing editorial content for creators through its own site and newsletter. Its participation in the Techstars Sports Powered by Indy Accelerator and demo day served as an investor- and customer-facing channel.
Athletes, content creators and media companies, plus the teams, organizations, agencies and brands that work with them. Early users of the platform included NFL teams, MiLB teams, talent agencies, media and esports companies, universities, brand-name creators and NIL groups.
Geography
The pre-seed announcement was issued from Indianapolis, Indiana, and the round was led by Indianapolis-based Elevate Ventures; the company frames its addressable market in sports, media and entertainment as global.
History
RootNote was a 2023 alum of the Techstars Sports Powered by Indy Accelerator, where it presented its Dataspaces visualization canvas at demo day. The company operated in a private beta stage before announcing a $1.5 million pre-seed round led by Elevate Ventures in May 2024, at which point it doubled its team size, expanded platform features and availability, and opened access to the general public.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as RootNote.
Timeline · 4
launches, deals, and filingsRootNote announced a $1.5 million pre-seed funding round led by Indianapolis-based Elevate Ventures, with participation from Sequoia, Popstar Ventures, Hilltop Venture Partners, Techstars, eonCapital, Sports Tech HQ, Johnson Venture Partners, Flywheel Fund, Alderbrook Companies and angel investors.
$1.5M source ↗
Alongside the pre-seed announcement, RootNote moved out of private beta and made the platform generally available to teams, businesses, universities and organizations, with expanded features and free trials.
RootNote was a 2023 alum of the Techstars Sports Powered by Indy Accelerator.
RootNote introduced Dataspaces, a customizable data visualization canvas, during the 2023 Techstars Sports demo day.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 2
primary sources listed
- RootNote Raises Pre-Seed Round, Opens Product To More Usersrootnote.co · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does RootNote do?
- RootNote is a SaaS business-intelligence platform that aggregates creator and athlete data for sports, media and entertainment teams.
- Who founded RootNote?
- RootNote was founded by Jason Burchard, Jeremy Burchard, Chandler Barnes in 2020.
- Who are RootNote's investors?
- RootNote's investors include Elevate Ventures, Hilltop Venture Partners, Johnson Venture Partners, Launch Tennessee, Long Way Ventures, Popstar Ventures, Techstars, Cascade Seed Fund and 2 more.
- How much funding has RootNote raised?
- RootNote has disclosed $1.9M raised across 1 of its 2 known rounds.
- Where is RootNote headquartered?
- RootNote is headquartered in Nashville, US.