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ROCKY.AI
Techstars '19London, GB · Founded 2019 · 6 employees on LinkedIn · 3 known investors
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Rocky.ai is an AI-powered coaching platform that delivers personalized development and leadership training to teams through conversational AI, offering white-label and custom deployment options. The platform serves managers, employees, and organizations seeking to build growth mindset, develop soft skills, and improve leadership effectiveness at scale.
Also known as My AI Coach - Rocky · Rocky - AI Executive Coach · Rocky Robots · Rocky Robots Ltd
Investors · 3
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
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Company profile
researched Sep 2026Rocky.ai, operated by Rocky Robots Ltd, provides a multi-agent "Coaching Operating System" that lets organisations and professional coaches build, brand and deploy AI coaching, mentoring and roleplay applications without code. The platform covers leadership development and communication skills, onboarding and mentoring, career development, goal setting and accountability, critical thinking and stress management, and self-assessments, and is delivered either through a no-code app builder or as a fully white-labelled app.
Alongside the business product, Rocky.ai runs a consumer application on iOS, Android and the web that offers daily micro-coaching, guided reflection and journaling, goal tracking and personal development plans. The app is marketed to entrepreneurs, managers, freelancers and students, and draws on solution-focused coaching frameworks, positive psychology and cognitive-behavioural approaches. Recent app releases added roleplay simulations, persistent AI memory, chat history, multiple coach personas (chat, mentor, guide), self-assessment tests, and voice output across 25 languages.
For enterprise deployments the company emphasises a GDPR-oriented environment with personal-information filtering, coaching-based conversational guardrails, SSO and integration with existing enterprise systems, configurable competency models and questionnaires, weighted retrieval over customer-supplied knowledge, and reporting on skill progression and practice frequency.
Founding story
Founder Harry Novic began his career developing IoT devices and embedding web communication into automation and robotic equipment, then completed an executive MBA at Henley Business School and moved into business development and leadership roles, spending ten years in Asia with a German corporation. Tasked with developing future sales managers and leaders, he observed a shortage of resources for day-to-day mentorship and coaching; the emergence of voice assistants such as Alexa and Siri suggested combining conversational technology with coaching, leading him to found the company in Preston in 2019.
Business model
Subscription software sold directly to individuals, teams, professional coaches and organisations, with self-serve tiers for consumers and higher-priced white-label and enterprise tiers that include a coach panel, branding, custom content and integrations.
Recurring subscription fees: a free consumer tier, individual plans from $9.99 per month (40% discount when billed annually), a professional/business plan at $19.90 per seat with volume discounts, and white-label plans at $99 per month for five users, $199 per month for 20 users, and a $1-$10 per-user band for selected partners based on volume and annual commitment; a $29 per month option allows customers to build a white-label app before upgrading. Mobile apps also carry in-app purchases.
Traction
The Android app reports more than 100,000 downloads, and the iOS app holds a 4.2 rating from 18 ratings. At its 2022 pre-seed the company cited existing customers in the UK and North American markets. Third-party review coverage in 2026 reported a headcount of seven.
Latest developments
The platform is marketed as a multi-agent Coaching Operating System with a creator suite, custom questionnaires, 40+ roleplay scenario templates with plain-language custom scenario generation, sub-brand management and enterprise security features. Mobile release 2.1.20 added roleplay, AI memory, chat history and guide mode; the Google Play listing shows an update dated March 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a low-cost entrant in the AI coaching category; third-party review coverage describes it as the cheapest credible AI coaching platform with genuine white-label capability, contrasting its small scale and roughly $526K in total funding with well-capitalised competitors such as BetterUp and CoachHub.
White-label depth — fully branded, installable apps, sub-brands, custom voice and avatars — combined with a no-code builder, roleplay engine and coach monitoring panel at price points well below enterprise coaching platforms; coaching methodology grounded in solution-focused coaching and positive psychology, with the founder participating in the International Coaching Federation's AI Coaching Standards Work Group.
Technology
A multi-agent conversational AI system that switches coaching methods, styles and tones based on user input, combined with retrieval over customer-provided frameworks and content ("knowledge spheres"), persistent memory and goal tracking, AI-scored roleplay simulations against customer rubrics, custom voice and avatars, and an admin panel for no-code configuration. Security features cited include PII filtering, GDPR-oriented data controls and SSO.
Go-to-market
Self-serve sign-up and free trials for individuals and small teams, free-trial and demo bookings for business accounts, an app-store presence for the consumer product, and partner-priced enterprise licensing for larger deployments.
Learning-and-development and HR teams in small and mid-sized organisations, independent and corporate coaches seeking to scale their practice, and individual professionals including entrepreneurs, managers and students.
Geography
Registered entities listed as Rocky Robots Ltd in Preston, United Kingdom and Rocky Robots Srl in Rome, Italy, with stated core markets in the UK and North America and an app available in 25 languages.
History
Founded in 2019 in Preston, UK as Rocky Robots Ltd, the company launched a consumer personal-development and reflection app and added 'Rocky for Coaches' as a hybrid model for human coaches scaling one-to-one work. In February 2022 it announced a £300,000 pre-seed round from Jenson Funding Partners and other investors, intended for hiring, marketing, product development and partnerships. It subsequently repositioned from a personal development app toward an enterprise-oriented, no-code coaching operating system with multi-agent AI, roleplay simulation and white-label deployment.
Risks & controversies
A 2026 third-party review flags the absence of compliance certifications such as SOC 2 and ISO 27001, unverified HRIS/integration claims, and a headcount of about seven as limitations for enterprise buyers, and notes that the widely quoted $10-per-user price is the ceiling of a partner-only volume band rather than a self-serve rate. The same review scored the platform 3.2 and contrasted its funding with far larger competitors. A 2022 App Store review criticised the naturalness of the chatbot's conversation.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
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Companies working in the same space as ROCKY.AI.
Timeline · 2
launches, deals, and filingsVersion 2.1.20 of the Rocky mobile app introduced roleplay scenarios, AI memory and chat history, switching between AI Chat, AI Mentor and AI Guide modes, self-assessment tests, and availability in 25 languages with audio.
Rocky Robots, developer of the Rocky.ai coaching app, announced a £300,000 pre-seed investment from Jenson Funding Partners alongside other investors. Proceeds were earmarked for team expansion, marketing, product and premium coaching content development, and partnerships, building on customers in the UK and North America.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- ROCKY.AIrocky.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ROCKY.AI do?
- Rocky.ai is a white-label, multi-agent AI coaching platform for organisations, coaches and individuals.
- Who are ROCKY.AI's investors?
- ROCKY.AI's investors include Jenson Ventures, Techstars.
- Where is ROCKY.AI headquartered?
- ROCKY.AI is headquartered in London, GB.