Rivet

Rivet is a marketing platform that consolidates audience data and activation tools for teams that manage fan relationships. It connects signals from social platforms, commerce, ticketing, advertising, community spaces and streaming into a single, continuously updated view of each fan, presenting engagement as a journey rather than isolated interactions. The platform is positioned to answer segmentation questions such as which fans are most valuable, which are new, loyal or at risk of churning, and which audiences merit further investment.

On the activation side, Rivet supports outreach across email, SMS, direct messages, advertising and direct-to-consumer monetization tools from one system. Data-capture and conversion features listed by the company include DM automations, Magic Fill, Discord automations, subscriptions, TapText, gated content, UGC capture, pop-ups, Forever Saves, surveys, ad optimization and giveaways. The platform also provides end-to-end fan-level attribution intended to track how individual interactions, channels and moments contribute to revenue, in place of last-touch or modeled measurement.

Rivet additionally offers automations and AI agents intended to reduce manual campaign work, plus collaboration features for enterprise teams, agencies and stakeholders, including management of multiple artists or brands and roster-level insight across an organization. The site is operated by Rivet Electric Works, Inc.

Business model

Rivet operates as a software platform that customers use to unify fan data and run marketing activation across multiple channels; specific pricing and contracting terms are not stated by the company's site.