Ripple AI

Ripple is an AI-based marketing system positioned as a "marketing hire" for e-commerce brands, handling email and SMS work end to end: strategy, copywriting, design, execution in Klaviyo, and reporting. The product is presented as an AI agent that users can interact with directly, including an interview-style experience on the company's website where the agent answers questions about its approach and prior work.

The platform's functional areas include campaign production (planning, writing, designing and QA of campaigns, approved by the client in Slack and shipped to Klaviyo), real-time signals based on inventory, price and restock triggers, journeys in which each email is composed per customer at send time, on-site popups for zero-party data capture, attribution and plain-language reporting, and ongoing list health and deliverability management covering suppression and inbox placement. Company materials describe an example workflow in which a campaign draft for a designer off-price retailer was concepted in a Slack thread and exported to Klaviyo the same afternoon.

The company is based in Manhattan, New York, and is described in third-party company data as a software development business with 1-10 employees, founded in 2023, with keywords covering analytics, SMS, marketing, email, e-commerce, AI, growth marketing and paid ads.

Business model

Ripple sells an AI agent service to e-commerce brands that replaces or supplements in-house or agency marketing labor for email and SMS, executing campaigns inside the client's existing Klaviyo account with human approval via Slack.