Geckoboard

Geckoboard provides KPI dashboard software that connects to the tools a team already uses and converts the incoming data into live metrics displayed on shared dashboards. Rather than serving as an analysis environment, the product is oriented toward continuous visibility: dashboards are surfaced on office TVs, in Slack and Microsoft Teams, by email, on mobile, and in the browser, so current performance figures stay in front of the people who can act on them during the working day.

Dashboard creation follows three steps described by the company: connecting data sources so information flows in without manual exports or re-typing, defining metrics that render as a single clear number with a goal, and distributing those dashboards to the channels where teams already work. Typical dashboard content includes sales pipeline, activity and target attainment; support queue health, SLA risk, agent workload and CSAT; and dashboards for marketing, operations, finance and company-level goals. For data that is not covered by a prebuilt integration, Geckoboard offers an API and spreadsheet support.

Business model

Software-as-a-service dashboard product sold directly to teams, with a free trial and self-service sign-up alongside a sales-assisted route including scheduled demos and contact with the sales team.

Traction

The company states it is trusted by more than 2,000 teams and cites a 4.5 rating on G2. Customer testimonials come from organizations including Nude Life, Probonio, Staffbase, Gifts Direct and Simba Sleep.