Fundraising Fox

Rhino

New York, US · Founded 2017 · 470 employees on LinkedIn · 12 known investors

Rhino provides a digital platform that replaces security deposits for renters with a more affordable alternative, while offering property managers and owners a modernized process for tenant screening and asset protection in the rental housing market.

Also known as Rhino Labs, Inc.

Founders & leadership

Rhino was founded in 2017 by Paraag Sarva, Ankur Jain, Benjamin Lantos, and Bryan Woods.

PSParaag Sarva
Paraag Sarvain𝕏CEO and Co-FounderFounding CEO who scaled Rhino’s deposit-insurance product nationally; later stepped into an advisor role at Rhino + Jetty.
AJAnkur Jain
Ankur Jainin𝕏Co-Founder2017–2022Kairos founder who co-founded Rhino with the Kairos studio; served as chairman. Alex Fiance of Kairos later commented on the Jetty merger as Rhino chairman/co-CEO of Kairos.
BL
Benjamin LantosinCo-Founder & former COO (now senior advisor)Co-founder and COO; became a senior advisor to the combined Rhino + Jetty company after the 2025 merger.
BWBryan Woods
Bryan Woodsin𝕏Co-Founder & CTO2016–2026Co-founder and CTO who built Rhino’s insurance and claims stack; still publicly associated with Rhino + Jetty product work.

Investors · 12

Also in the syndicate · 1

AngelDeckslead

Company profile

researched Aug 2026

Rhino (legal name Rhino Labs, Inc.) is a New York-based company operating at the intersection of real estate and insurance. Its core product is security deposit insurance: instead of paying a large upfront cash security deposit, a renter pays Rhino a smaller recurring fee, and Rhino insures the property owner against damages and lost rent. The company states it pioneered this product in 2017. Rhino also sells renters insurance, providing contents and liability coverage that landlords frequently require at move-in.

In November 2022, Rhino expanded beyond insurance into cash deposit handling by agreeing to acquire the technology and assets of Deposify, a cash deposit collection and compliance platform for landlords and property managers. The combined offering was positioned as an end-to-end deposit management and compliance platform covering both insured and cash deposits. At the same time Rhino announced Credit+, a free rent-reporting service that lets renters at partner communities build credit history, available exclusively through partners using Rhino's deposit management platform.

Rhino operates a self-service help center segmented by renters and partners, covering coverage terms, billing, claims, move-out, policy renewal and cancellation, resident enrollment, policy servicing and marketing materials, plus a beta AI assistant for answering support questions. Support is provided by email only, Monday through Friday, 9 AM to 5 PM ET.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Addressable cash security depositsNov 2022$45B
Employee count rangeJan 2026101 to 150
HeadcountAug 2026470
Homes where offeredJan 20222,000,000 homes
Landlord and property manager customersNov 20222,500 customers
Partner network homesNov 20226,000,000 homes
Renter savings on upfront move in costsNov 2022$1B
Share of us rental market in partner networkNov 202214%
Total fundingJan 2026$132.7M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Zillow1430 shared keywordsZillow operates an online real estate marketplace where consumers can search homes for sale and rentals across US and Canadian cities, view mortgage rate information, and access home financing through Zillow Home Loans. It covers residential property listings, apartments and houses for rent, and mortgage services nationwide.
Apartment List888 shared keywordsApartment List operates an online rental marketplace that uses a quiz-based AI matching system to connect renters with apartments that fit their preferences and lifestyle. It serves renters and property managers, primarily in the multifamily housing market.
TheGuarantors (Exited)791 shared keywordsTheGuarantors offers lease guarantee and security deposit alternative products for the single-family rental market, covering missed rent and certain property damages, utilities, and fees for landlords. Its coverage helps property owners qualify more renters and reduce bad debt from defaults.
Experian765 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Lemonade717 shared keywordsLemonade is a digital insurance provider offering homeowners, renters, car, pet, and term life insurance policies. The company uses AI to streamline policy underwriting and claims processing, targeting consumers seeking affordable insurance with fast, digital-first service.
Doorloop649 shared keywordsDoorLoop is a cloud-based property management platform that combines rent collection, tenant screening, e-leases, maintenance, and accounting in one system, with AI automation across leasing, maintenance, and communications. It serves landlords, property managers, and real estate investors managing portfolios of any size.
Azibo630 shared keywordsAzibo is a property management platform that enables landlords to collect rent, screen tenants, manage leases, track maintenance, and handle accounting and tax preparation. The platform serves residential and commercial property owners of all portfolio sizes.
Avail604 shared keywordsAvail is an online property management platform for DIY landlords that provides rental listing syndication, tenant screening with TransUnion-powered reports, lawyer-reviewed lease templates, online rent collection, maintenance tracking, and accounting tools. It offers free basic tools plus a premium "Unlimited Plus" tier and is used by over one million landlords managing their own properties.
Turbo Tenant561 shared keywordsTurboTenant provides tenant screening reports and rental application services for independent landlords managing rental property investments. The platform uses identity verification and background checks to help landlords evaluate prospective tenants.
Redfin546 shared keywordsReal Estate & Homes for Sale, Rentals, Mortgages & Agents

Companies competing with Rhino for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 3

launches, deals, and filings
Nov 2022
Rhino enters definitive agreement to acquire Deposify's technology and assets

Rhino announced a definitive agreement to acquire the technology and assets of Deposify, a cash deposit collection and compliance company for US landlords and property managers and a portfolio company of Sunriver Ventures. The transaction was expected to close in 2022, with a combined end-to-end deposit management and compliance platform to launch shortly afterward. Deposify was founded in Ireland in 2014 by Jon Bayle and Dave Brennan, with US offices in Boston and New York.

source ↗

Nov 2022
Launch of Credit+ rent reporting service

Rhino announced Credit+, a free credit-reporting service enabling renters at partner communities to build credit through on-time rent reporting, offered exclusively through partners using Rhino's end-to-end deposit management platform at no charge to renters or property managers.

source ↗

Jan 2017
Introduction of security deposit insurance

Rhino pioneered security deposit insurance in 2017, replacing cash security deposits with an insurance policy paid via a smaller renter fee that covers property owners for damages and lost rent.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 7

primary sources listed
  • Rhinosupport.sayrhino.com · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Rhino do?
Rhino offers security deposit insurance and deposit management software that replace cash security deposits for US renters and landlords.
Who founded Rhino?
Rhino was founded by Paraag Sarva, Ankur Jain, Benjamin Lantos, Bryan Woods in 2017.
Who are Rhino's investors?
Rhino's investors include Beni Venture Capital, Ff Venture Capital, Kairos HQ, Ossian Capital, PICUS CAPITAL, Rebalance Capital Ventures, Reshape, Wilshire Lane Capital and 3 more.
Where is Rhino headquartered?
Rhino is headquartered in New York, US.