Revenue Roll

Revenue Roll Inc., which does business as Tie, operates a shopper intelligence and identity resolution platform for ecommerce and retail brands. The platform recognizes website visitors — including those lost to expired cookies, cross-device browsing, or the absence of a login — and converts engagement, behavioral, and demographic signals into predictions marketers can act on. The product line is organized around three capabilities: Tie ID for customer identity resolution and website visitor identification, Tie Predict for AI-driven shopper activity scores and segmentation (including for Klaviyo), and Tie Priority for email inbox-placement optimization intended to place messages in the primary tab rather than the promotions tab.

The company describes an identity network built over roughly four years covering approximately 280 million opted-in US shopper identities, drawing on more than 1,000 data sources across the web, over 25 billion data points, and 200-plus data points per consumer. Additional functions include real-time B2C data enrichment, enrichment of brands' existing first-party datasets such as CRM records, loyalty members, and past purchasers, audience filtering, configurable match rates, list appending, and email warming. The company positions the network as privacy-oriented, stating it is built on public, compliant, and first-party data, that enriched visitors must opt in on the brand's own site, and that data for opted-out consumers is removed automatically, with CCPA referenced.

The platform integrates with commerce platforms such as Shopify and BigCommerce, email service providers including Klaviyo, Sendlane, and Yotpo, and messaging tools such as Attentive, and offers advertising integrations, SSO, and dedicated Slack channel support at higher tiers.

Founding story

Co-founder and CEO Michael Diesu studied at NYU, moved into strategy consulting for about five years, and left to work for himself, subsequently starting Revenue Roll.

Business model

Subscription software sold to brands on annual contracts, with usage denominated in credits: one Tie credit reveals one website visitor or appends demographic and psychographic attributes to a shopper. Published tiers are Starter at $499/month for 300,000 credits per year, Growth at $1,499/month for 1.2 million credits per year, and Enterprise at $2,499/month for 3 million credits per year, all billed monthly under an annual contract with credits granted upfront; annual prepayment is offered at a 25% discount (Starter $375/month). Tiers differ by warmed email send capacity (500K, 2M, and 5M), opt-out trial windows (180 days for Starter, 90 days for Growth and Enterprise), enrichment features, and support. Users are unlimited on all plans.

Recurring subscription fees under annual contracts, priced by tier and by an included annual allotment of credits consumed for visitor identification and shopper enrichment.

Traction

Reported threefold year-over-year growth in brand adoption. Brands using the platform reportedly saw an average 152% increase in emailable abandoned-cart audiences and more than a 3% increase in online sales; between April 2024 and March 2025 the 100 largest brand partners recorded a 3.1% rise in online sales and a 2.8% rise in order volume. Customer testimonials on the company site cite outcomes including 4x ROAS, 15x ROI, 40% of monthly anonymous visitors identified, 75% primary inbox placement, and $520,947 in net revenue with 4,754 new orders and 80,000+ new shoppers identified for one brand. Caraway reported close to $1 million in incremental sales in 2025.

Latest developments

In September 2025 the company announced a $10 million Series A led by Innovating Capital with participation from Stage 2 Capital, Hawke Ventures, and angel investors including executives from Brex and Share Local Media, to be used for AI engineering and product development, ecosystem integrations, and expanded identity resolution, enrichment, and compliance capabilities. The company also rebranded to Tie in 2025 and introduced Tie Predict, which scores which shoppers are ready to buy before a send.