Reins
Founded 2024 · 17 employees on LinkedIn · 4 known investors
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Reins addresses employee retention and succession challenges faced by independent business owners, offering a way to align compensation with business growth. The company focuses on helping owners retain key staff and plan for stepping back from day-to-day operations.
Founders & leadership
Reins was founded in 2024 by Chris Buttenham.
CB

Chris ButtenhamFounderChris Buttenham is the co-founder and CEO of Reins, which helps independent business owners share equity and profits with employees. He previously co-founded Obie, an AI company that was acquired in 2021.
Investors · 4
Album VClisted by Album VCLehi · $500K – $3M
How we know: Album VC's portfolio page · Not right? Tell us
Better Tomorrow Ventureslisted by Better Tomorrow VenturesSan Francisco · $500K – $4M
How we know: Better Tomorrow Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Torch Capitallisted by Torch CapitalNew York · $750K – $1.5M
How we know: the VCSheet dataset · Not right? Tell us
Frequently asked questions
- What does Reins do?
- Reins addresses employee retention and succession challenges faced by independent business owners, offering a way to align compensation with business growth. The company focuses on helping owners retain key staff and plan for stepping back from day-to-day operations.
- Who founded Reins?
- Reins was founded by Chris Buttenham in 2024.
- Who are Reins's investors?
- Reins's investors include Album VC, Better Tomorrow Ventures, First Generation Capital, Torch Capital.



