Rayda
Techstars '24Lewes, US · 31 employees on LinkedIn · 5 known investors
Rayda provides end-to-end device procurement, deployment, management, and lifecycle services for IT teams managing distributed workforces globally. The platform handles device purchasing, pre-configuration, delivery, retrieval, data wiping, storage, and recycling across 170+ countries.
Also known as Rayda Core · Rayda Remote
Founders & leadership
Investors · 5
Company profile
researched Aug 2026Rayda operates an end-to-end IT device and fixed-asset lifecycle platform for companies with remote and distributed workforces. Customers use it to procure equipment such as laptops and monitors, have devices pre-configured before shipment, track where each device is and who holds it, store warranty and insurance documentation, schedule maintenance, request loaner devices when a primary device fails, and arrange professional pickup, secure data wiping, redeployment, storage or disposal when an employee leaves. Services are advertised in more than 170 countries, with the company positioning its strength in regions it describes as harder to serve, notably Africa, Latin America and Asia-Pacific.
The platform is presented as an "IT command centre" for globally distributed teams, combining asset management software with a network of local vendors and logistics partners. The company states it can equip remote employees within 48 to 72 hours and describes its service as three times faster and cheaper than traditional vendors, versus the multi-week delivery and customs delays it cites as typical for cross-border hardware shipments. Earlier product lines included Rayda Core (asset management), Bidda (auctions of unwanted office equipment), Rayda Track (device monitoring) and Rayda Remote (laptop procurement for employees); development concentrated on the Remote product after 2024.
Founding story
Co-founder and CEO Francis Osifo previously co-founded 54gene, where he served as CTO/VP of Engineering and helped scale the team from 40 to 300 employees. While there, a laptop shipped from Nigeria to a new hire in Kenya spent nearly two months in customs, and Osifo also found the company had no reliable record of which employee held which company device or how assets had been repaired or reassigned. He left 54gene in 2022 and validated the problem with other founders, some of whom became early investors. Rayda was founded in 2022 and publicly launched in January 2023. Dan Duggan joined as co-founder and Chief Revenue Officer after the two met through the Y Combinator co-founder matching platform in 2024; his background is in technology sales and enterprise asset management software.
Business model
Rayda sells software combined with fulfilment services, described on its press page as transparent, subscription-based hardware management. Revenue is tied to device procurement, deployment, management, tracking, insurance, storage, retrieval and disposal handled on behalf of customers, delivered through a global vendor network rather than owned infrastructure.
Subscription-based hardware and asset management, per the company's description of its offering, alongside device procurement and lifecycle logistics services delivered in over 170 countries.
Traction
The company reports operations in more than 170 countries, roughly 30 remote employees as of January 2026, profitability from early 2025, and that a single UK customer generated more 2024 revenue than all of 2023. A customer testimonial on the site cites reduced delivery complaints and fewer device-related tickets.
Latest developments
As of January 2026 the company reported 30 employees and profitability since early 2025, and described itself as backed by Techstars, Microtraction and Beta Ventures. A July 2026 TechCabal feature described its evolution from an asset-tracking tool into an IT operations platform for globally distributed teams.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Rayda places itself in the device lifecycle management market, which the TechCabal report sizes at $4.8 billion, and among vendors building infrastructure for globally distributed workforces such as Hofy (acquired by Firstbase), Workwize and GroWrk. It differentiates on coverage of emerging markets in Africa, APAC and LATAM. It was named to the 2025 Startup Battlefield 200.
The company attributes its position to local presence and vendor relationships in emerging markets, claiming faster, cheaper delivery than competitors in those regions, plus a single platform spanning procurement, configuration, tracking, retrieval, data wiping, storage, insurance and disposal rather than any single stage.
Technology
An asset-management platform that records devices and their assignment, provides location tracking and change alerts, stores documents such as warranties and insurance files, issues maintenance reminders and handles loaner-device requests. Fulfilment includes "zero-touch" procurement and pre-shipment configuration, secure data wiping, storage and recycling, coordinated through a network of local vendors.
Go-to-market
Use cases are marketed separately to IT teams (global procurement, management and tracking), HR and operations teams (equipping remote employees in 48-72 hours) and finance teams (cost savings and faster equipping). Growth has come partly from expanding within individual enterprise accounts, as with the UK customer whose Nigerian, Kenyan and South African operations Rayda took on. The company also publishes research, including the Future of Remote Work in Africa (FORWA) report, and participated in the Techstars London accelerator.
IT, HR/operations and finance teams at remote-first and internationally distributed companies, including fast-growing organisations hiring in emerging markets; earlier iterations of the product targeted small and medium-sized businesses managing fixed assets.
Geography
Headquartered in Delaware, USA (listed at Lewes and Wilmington, DE), with operational hubs in London, UK and Lagos, Nigeria. Services are offered in over 170 countries, with specialised logistics networks in Africa, Latin America and Asia-Pacific. The team is remote-first and distributed across multiple locations.
History
Rayda was founded in 2022 and launched publicly in January 2023 with a product intended to replace spreadsheets for asset management at growing businesses. Early customers often had no asset register at all, so Rayda sent staff to customer offices to physically audit equipment before onboarding. Through 2023 the company added adjacent products: Bidda for auctioning unwanted office equipment, Rayda Track for device monitoring, and Rayda Remote for procuring and providing employee laptops. In 2024 a sharp depreciation of the Nigerian naira made local businesses more cautious with spending and pushed the company to pursue international growth earlier than planned. A UK customer with staff in Nigeria adopted Rayda Remote; over the following three months the team rebuilt the platform with that customer and extended support to its Kenyan and South African operations, pausing work on other products. Revenue in late 2024 from that single customer exceeded all of 2023, and the company rebuilt its website and positioning around cross-border hiring infrastructure. Rayda joined the Techstars London 2024 cohort and states it reached profitability in early 2025.
Risks & controversies
The 2024 depreciation of the Nigerian naira reduced local customer spending and forced a change in business trajectory; revenue concentration was high during the 2024 pivot, when one UK customer accounted for more revenue than the whole of the prior year. The founder's previous company, 54gene, shut down in 2023.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Rayda for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 10
launches, deals, and filingsRayda was among startups named to the 2025 Startup Battlefield 200, as reported by Condia.
Rayda published a research report on the future of remote work in Africa.
Dan Duggan joined Rayda as co-founder and Chief Revenue Officer after meeting Osifo through the Y Combinator co-founder matching platform.
Rayda participated in the Techstars London 2024 accelerator cohort.
Following the naira depreciation and reduced local spending, Rayda paused other products and rebuilt around Rayda Remote in partnership with a UK customer, extending support to that customer's Kenyan and South African operations, and repositioned its website and messaging around cross-border hiring infrastructure.
Osifo targeted a $250,000 first raise; the round closed at more than $300,000 before the January 2023 public launch, with some early conversations with founders converting into investments.
$300K source ↗
Alongside Rayda Core, the company added Bidda for auctioning unwanted office equipment, Rayda Track for device monitoring, and Rayda Remote for procuring and providing employee laptops.
Rayda launched publicly as an IT operations platform for procuring, deploying, managing and recovering employee devices, initially aimed at replacing spreadsheet-based asset registers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Raydarayda.co · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rayda do?
- Rayda runs an IT device lifecycle platform that procures, ships, manages and retrieves employee equipment in 170+ countries.
- Who are Rayda's investors?
- Rayda's investors include Beta.Ventures, HoaQ, Microtraction, Techstars, Velocity Digital.
- Where is Rayda headquartered?
- Rayda is headquartered in Lewes, US.