Rather
South Africa, ZA · 2 known investors
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58 people in our graph share verified history with the Rather team — schools, employers, funds. One of them is your warm intro.
Sian Cathrallunlockedknows Jonathan Elcock · together at University of Cape Town (overlapped)
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rather.chat is an AI-powered WhatsApp platform that enables businesses to reach, engage, and convert customers through automated chatbot conversations, with a focus on real-time sales automation and lead capture.
Founders & leadership
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Jonathan ElcockinFounderJonathan Elcock studied actuarial sciences and worked in the insurance industry for nearly a decade before co-founding Comparisure, a financial services platform leveraging chat for customer access to financial products in South Africa. He is now founder of rather.chat, an AI-powered WhatsApp platform for business customer engagement and sales automation.
Investors · 2
In the news
Frequently asked questions
- What does Rather do?
- rather.chat is an AI-powered WhatsApp platform that enables businesses to reach, engage, and convert customers through automated chatbot conversations, with a focus on real-time sales automation and lead capture.
- Who founded Rather?
- Rather was founded by Jonathan Elcock.
- Who are Rather's investors?
- Rather's investors include 4Di Capital, HAVAIC.
- Where is Rather headquartered?
- Rather is headquartered in South Africa, ZA.




