/Companies

Qlerify

Techstars '23

Stockholm, SE · Founded 2020 · 9 employees on LinkedIn · 1 known investors

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Gerard de Bourbonunlockedknows Nikolaus Varzakakos · together at Tele2 (overlapped)
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Qlerify provides AI-guided development process guidance and stakeholder alignment tools to help teams understand workflows and identify improvements.

Also known as Qlerify (Techstars '23) · Qlerify AB

Founders & leadership

Qlerify was founded in 2020 by Nikolaus Varzakakos and Staffan Palopää.

NVNikolaus Varzakakos
Nikolaus VarzakakosCo-Founder & COONikolaus Varzakakos has over 25 years of IT management and digital transformation experience, including work as a consultant and founding roles. He holds certifications in agile methodologies including Scrum Product Owner, Scrum Master, and SAFe Agilist, with expertise in agile frameworks since 2005.
SPStaffan Palopää
Staffan PalopääCo-Founder

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Qlerify is an AI-powered software modeling tool used to map business processes and turn them into structured development artifacts. Teams model a workflow collaboratively using established methods — Event Storming, Domain-Driven Design, Event Modeling, User Story Mapping, Simple Process Mapping and Spec-Driven Development — and the resulting board is treated as structured data rather than free-form sticky notes. Work is organized into organisations, projects and workflows; each workflow is a swimlane diagram of state-changing events, decisions and connections, with cards (user stories, business rules, epics, UX and non-functional requirements, triggers, systems, comments) attached to individual steps.

Each workflow yields three outputs: a backlog of user stories, business rules and requirements tied to process steps; a domain model containing aggregates, commands, entities, read/write models and bounded contexts; and, from that model, a generated Service API, unit tests and starter code. Backlog items export to Jira, Azure DevOps, CSV, JSON or PDF, and the platform can generate OpenAPI specifications. Integration apps are distributed via the Atlassian Marketplace and the Visual Studio Marketplace, and Microsoft Entra ID is supported for sign-in.

AI is applied at several points: generating an entire workflow in granular, event-based steps from a natural-language description of a domain, suggesting domain model elements such as commands, aggregates and read models, and generating code from the domain model rather than from text prompts alone. Users can select among large language models within workflow settings, and one company description references a fine-tuned model trained on proprietary business process datasets. The service runs on AWS infrastructure and states adherence to NIST 800-53, CIS and AWS security best practices.

Founding story

Qlerify was created by tech entrepreneurs who set out to build the tools and methods they wanted for their own work, motivated by the observation that digital transformation, organizational change and software projects often miss schedule and budget because of unclear goals, shifting priorities and a lack of shared understanding of the underlying business processes.

Business model

Qlerify sells access to a hosted collaborative modeling application on a subscription basis. Seats are charged only for users who edit models; viewers can open a model via a link without an account or a paid seat on any plan. New users can start with a 14-day trial of the Pro tier with all features unlocked and no credit card required, adding a payment method only to continue afterwards. The company also offers guided product demos booked through its website.

Subscription software with per-editor seat pricing; viewers are free on all plans, and a 14-day full-feature Pro trial precedes any payment.

Traction

Public testimonials come from named practitioners at companies including MediCheck AB, Dinarys GmbH, TMC, Honkajoki, Bolageriet AB, Webking, CRM Software Advies and Scania. The company reports 1-10 employees and publishes customer stories on its site.

Latest developments

Recent product direction centers on AI: generating complete event models and workflows from a short description, selectable LLMs inside workflow settings, Spec-Driven Development support, and enabling AI coding agents to generate code directly from an event or domain model over MCP.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Qlerify is a small, early-stage Swedish software vendor (1-10 employees) in the business process modeling and software design tooling segment, backed by participation in the Techstars accelerator. It competes for the discovery-and-design stage of software projects that is otherwise handled by general-purpose collaboration whiteboards.

Qlerify positions itself against general-purpose whiteboards such as Miro by making every card typed and bound to a process step, so the board becomes a filterable backlog that exports directly into issue trackers instead of requiring manual re-entry. For code generation it uses the visual domain model as the blueprint rather than relying solely on text prompts, which the company presents as a way to keep architectural control over the generated output and to switch between microservices, event-driven or serverless approaches. It also combines several modeling methodologies — Event Storming, DDD, Event Modeling, User Story Mapping and Simple Process Mapping — in one workspace.

Technology

A real-time collaborative web application built on AWS, using React and related JavaScript tooling, that combines diagram editing with a structured data model. It maps state-changing domain events into swimlane workflows, derives domain models with aggregates, commands, entities, read/write models and bounded contexts, and generates Service API code, unit tests and OpenAPI specifications. Large language models — including, per one company description, a model fine-tuned on proprietary business process datasets — drive workflow generation and code generation, and AI coding agents can access models over MCP. Security practices reference NIST 800-53, CIS and AWS best practices, with Microsoft Entra ID supported for authentication.

Go-to-market

Self-service acquisition through the website with a free sign-up and a 14-day Pro trial, complemented by booked demo calls. Distribution is extended through marketplace listings for Jira (Atlassian Marketplace) and Azure DevOps (Visual Studio Marketplace), plus a partner program, published customer stories, documentation, a blog and a YouTube channel.

Product owners, product managers, architects, business analysts, CTOs, founders, developers and consultants, spanning enterprises modernizing legacy systems and microservice or event-driven architectures as well as startups building new applications. Use cases cited include e-commerce, CRM, supply chain, HR and onboarding, and hotel reservations.

Geography

Headquartered in Stockholm, Stockholm County, Sweden, with an address listed at Hammarbybacken 27. The product is delivered as a web-based service, and cited users and customers include organizations in Sweden, Germany and the Netherlands.

History

The company was founded in 2020 and operates as Qlerify AB from Stockholm, Sweden; one profile of co-founder Staffan Palopää dates the founding to 2019. Qlerify participated in the Techstars accelerator in 2023 and describes itself as a Techstars portfolio company. The product has broadened from collaborative process and requirements mapping toward domain modeling, AI-generated workflows and AI code generation, including generation of code by AI coding agents from an event or domain model over MCP.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee count rangeJan 20261-10
HeadcountAug 20269

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 4

by search overlap
Dremio39 shared keywordsDremio provides an Agentic Lakehouse platform that enables fast, governed access to enterprise data across multiple sources without ETL, with an AI Semantic Layer for business context and autonomous infrastructure management. The platform serves knowledge workers and AI agents seeking instant access to trusted data without traditional data platform complexity.
Miro35 shared keywordsMiro offers AI Workflows, a feature of its visual collaboration canvas that combines AI agents, automated workflows, and integrations to help teams move from brainstorms and research to product briefs, prototypes, requirements, and documentation. It targets product, strategy, and consulting teams looking to speed up planning, discovery, and validation processes.
Netezza33 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Lucid Software, Inc.29 shared keywordsLucid provides cloud-based visual collaboration and communication software for teams to visualize workflows, create diagrams, whiteboards, and roadmaps. The platform serves enterprise customers across Fortune 500 companies and is used by over 100 million individual users globally.

Companies competing with Qlerify for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2023
Participated in Techstars accelerator program

Qlerify took part in the Techstars accelerator program in 2023 and is described as a Techstars portfolio company.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Qlerify do?
Qlerify is a Stockholm-based AI-powered software modeling tool that turns collaborative process maps into backlogs, domain models and code.
Who founded Qlerify?
Qlerify was founded by Nikolaus Varzakakos, Staffan Palopää in 2020.
Who are Qlerify's investors?
Qlerify's investors include Techstars.
Where is Qlerify headquartered?
Qlerify is headquartered in Stockholm, SE.