Pursuit
AcquiredYC S16San Francisco, US · 2 employees · 3 known investors
Revlo provides tools for video game streamers to interact with and monetize their audience through fan engagement features like rewards and recognition systems.
Also known as Revlo
Founders & leadership· Y Combinator alumni (S16)
Investors · 3
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$22M disclosed across 1 of 3 rounds · 2014–2026
- $22MSeries AMay 2026 · 2 sources
87 Capital
Source ↗ - Undisclosed amountSeriesMay 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Pursuit, originally launched as Revlo, built software for video game broadcasters on Twitch. The Revlo product let streamers hand out free virtual currency to their audience, which fans could redeem for customized rewards such as recognition, merchandise and interaction opportunities. The stated aim was to move streamer-fan interaction beyond an IRC-style chat room, increasing repeat viewership and conversion into paid channel subscriptions. Revlo reported use by 100,000 Twitch streamers.
After struggling to find a sustainable business model, the company pivoted and rebranded as Pursuit, operating an advanced analytics engine for the games Overwatch and Fortnite and working with Overwatch League organizations including the Philadelphia Fusion and the Atlanta Reign. The company was a Y Combinator Summer 2016 participant, was based in San Francisco with Canadian founding roots, and had a team size of two listed by Y Combinator.
The company was acquired by Twitch. Co-founder and CEO James Sun said Twitch had the resources and scale to enable a level of impact the company could not reach independently. The three co-founders — Sun, Adam Hueniken and Julie Topp — and first employee Fraser Le Ber moved to Twitch; the Pursuit analytics platform was shut down and the product and intellectual property did not move onto the Twitch platform.
Founding story
Revlo was founded in 2014 by a Canadian-founded team including James Sun (CEO), Adam Hueniken and Julie Topp. It launched with $1.12 million in backing from Y Combinator and Extreme Venture Partners and took part in Y Combinator's Summer 2016 batch. Co-founder and CEO James Sun received a 2016 Thiel Fellowship for Revlo.
Business model
Revlo supplied engagement and monetization tooling to Twitch broadcasters, using virtual currency and reward mechanics intended to drive repeat viewership and conversion of viewers into paid channel subscribers. As Pursuit, the company sold analytics for Overwatch and Fortnite, working with professional esports teams.
Traction
Revlo was used by 100,000 Twitch streamers, and Pursuit worked with Overwatch League teams including the Philadelphia Fusion and the Atlanta Reign.
Latest developments
The company was acquired by Twitch. The Pursuit analytics platform was discontinued and its product and IP were not carried over to Twitch, while co-founders James Sun, Adam Hueniken and Julie Topp and first employee Fraser Le Ber joined Twitch.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Operated in the creator economy and esports segments, serving Twitch broadcasters and later Overwatch League organizations before being absorbed by Twitch.
Technology
A fan-engagement layer for Twitch channels distributing free virtual currency redeemable for rewards, and subsequently an analytics engine processing competitive game data for Overwatch and Fortnite.
Go-to-market
Twitch and esports streamers seeking to engage and monetize their fan bases, and, in the Pursuit phase, competitive gaming organizations such as Overwatch League teams.
Geography
Canadian-founded with headquarters listed in San Francisco.
History
Founded in 2014 as Revlo, the company built fan-engagement and virtual-currency reward tools for Twitch broadcasters and reached 100,000 Twitch streamers. Facing difficulty establishing a sustainable business model, it pivoted to Pursuit, an analytics engine for Overwatch and Fortnite serving esports organizations such as the Philadelphia Fusion and the Atlanta Reign. During this period the team remained close to Twitch, and the company was ultimately acquired by Twitch, with the Pursuit analytics platform shut down and the founding team joining Twitch.
Risks & controversies
The company pivoted from Revlo to Pursuit after struggling to identify a sustainable business model, and following the Twitch acquisition its analytics platform was shut down without the product or IP being carried forward.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsTwitch acquired Pursuit, formerly Revlo. Co-founders James Sun, Adam Hueniken and Julie Topp, plus first employee Fraser Le Ber, moved to Twitch. The Pursuit analytics platform was shut down and the product and IP did not move onto the Twitch platform.
After struggling to find a sustainable business model, the company pivoted into Pursuit, an advanced analytics engine for Overwatch and Fortnite used by Overwatch League teams including the Philadelphia Fusion and the Atlanta Reign.
Following the Twitch acquisition, the Pursuit analytics platform was shut down.
Revlo/Pursuit was part of Y Combinator's Summer 2016 cohort, listed under the creator economy category and based in San Francisco.
Revlo was founded in 2014, offering Twitch streamers free virtual currency to engage fans, redeemable for customized rewards.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Pursuit: Revlo helps broadcasters on Twitch engage and monetize their fan… | Y Combinatorycombinator.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pursuit do?
- Twitch fan-engagement startup Revlo, later rebuilt as esports analytics platform Pursuit, acquired by Twitch.
- Who founded Pursuit?
- Pursuit was founded by Adam Hueniken.
- Who are Pursuit's investors?
- Pursuit's investors include Y Combinator.
- How much funding has Pursuit raised?
- Pursuit has disclosed $22M raised across 1 of its 3 known rounds.
- Where is Pursuit headquartered?
- Pursuit is headquartered in San Francisco, US.