Pulpos

Pulpos is a cloud-based business management system for merchants in Mexico that combines point of sale, inventory management, CFDI 4.0 electronic invoicing, online catalog/store, purchasing and supplier management, finance and manufacturing modules in a single platform. The system runs from any internet-connected computer, tablet or phone with no installation, supports multiple simultaneous devices, and works with standard retail hardware such as thermal printers, scales, cash drawers and barcode scanners; the mobile app allows sales to continue during connectivity interruptions.

Product capabilities include ticketing with WhatsApp sharing, phone top-ups and service payments, credit sales, cash-register close-outs, multi-warehouse and multi-branch stock control with transfers, batch and expiry tracking, kits, variants, layaways, price lists per customer, quotations, employee permissions, accounts receivable and payable, a customer portal for viewing and paying debts, profit reporting, and an online store with synchronized stock, WhatsApp ordering and Mercado Pago card payments. Invoicing covers unlimited CFDI 4.0 invoices, payment complements, global invoices for the SAT and customer self-invoicing. A newer AI assistant lets merchants query sales data in natural language instead of running reports.

The company was founded in 2023 by Franco Silvetti, Frank Martin and Lucas Cortés and describes itself as a SaaS solution for independent retailers in Latin America. Coverage in April 2026 reported plans to embed AI agents into the platform through WhatsApp to answer customer messages, send debt reminders, issue receipts and update inventory automatically.

Founding story

Pulpos was founded in 2023 by Franco Silvetti, Frank Martin and Lucas Cortés to move Mexican small and medium enterprises onto cloud point-of-sale software by building on tools merchants already use, particularly WhatsApp.

Business model

Subscription SaaS sold directly to merchants in tiered monthly or annual plans, with a 14-day free trial requiring no credit card. Published plans range from Plan Inicial at MXN 129/month (MXN 89/month billed annually, MXN 1,068 + VAT per year) for one user and three invoices per month, through Plan Esencial (MXN 249/169), Plan Avanzado (MXN 599/419) and Plan Pro (MXN 859/599) with unlimited users, invoices and warehouses. Additional branches are sold per location (MXN 2,148 or MXN 3,108 + VAT per year depending on plan) and paid add-on modules cover manufacturing, wholesale catalog, bank reconciliation and white-labeling.

Recurring per-account subscription fees differentiated by number of users, invoice volume, branches and warehouses, plus paid add-on modules; invoicing stamps are included rather than billed separately.

Traction

The company reports more than 12,000 businesses in Mexico using the platform. Earlier coverage cited over 5,000 active sellers, concentrated in Mexico City, Monterrey and Guadalajara, and stated that merchants using the platform increased profitability by an average of 20%.

Latest developments

In April 2026 Pulpos announced a US$5 million round led by Dalus Capital with Impact Ventures, Daedalus and Alive Ventures participating, earmarked for AI agents inside its WhatsApp-based system that respond to customers, send debt reminders, issue receipts and update inventory. Alongside the raise the company published a study of more than 5,000 Mexican merchants covering transaction cycles, payment methods and over one million messages, finding that 43% of sales are paid in cash, 27% are informal direct credit between merchant and customer, and eight of ten supplier purchases are settled on one-day to one-week credit. The product also added an AI assistant for natural-language sales queries.