Proov
7 known investors
Proov offers at-home hormone and fertility testing products, including systems to identify the fertile window, confirm ovulation, and screen for leading causes of infertility, paired with an app providing hormone insights and personalized recommendations. It serves women tracking their fertility and reproductive wellness.
Investors · 7
Funding
SEC filings, press & company announcements- Undisclosed amountSeries ADec 2021Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 5
by search overlap
Flo Health18061 shared keywordsFlo is a women's health app offering personalized cycle tracking, fertility guidance, pregnancy support, and health education backed by a medical team. The app serves women and people with periods globally with science-based insights on hormonal health from first period to perimenopause.
Natural Cycles15270 shared keywordsNatural Cycles offers an FDA-cleared mobile app that uses a user's body temperature data and an algorithm to predict fertile windows for hormone-free birth control and pregnancy planning. The app supports women's health across life stages from contraception through perimenopause and is certified in over 35 countries.
Inito12578 shared keywordsInito provides fertility and reproductive health services, advised by reproductive endocrinologists and infertility specialists.
Clue9673 shared keywordsClue is a menstrual and reproductive health app that lets people track their periods, cycle, ovulation, fertility, and related symptoms, and contributes anonymized data to scientific research with institutions such as Johns Hopkins and the Gates Foundation. The company offers a paid Clue Plus subscription and serves over 12 million users worldwide.
Oova7691 shared keywordsOova offers a clinical-grade at-home hormone test that pairs with an AI-powered app to measure LH, estrogen (E3G), and progesterone (PdG) levels from urine, scanned via a smartphone camera. It serves women tracking fertility, conception, and perimenopause, providing daily lab-accurate hormone insights that can be shared with their doctors.
Companies competing with Proov for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Proov do?
- Proov offers at-home hormone and fertility testing products, including systems to identify the fertile window, confirm ovulation, and screen for leading causes of infertility, paired with an app providing hormone insights and personalized recommendations. It serves women tracking their fertility and reproductive wellness.
- Who are Proov's investors?
- Proov's investors include Boulder Ventures, Gingerbread Capital, Lightship Capital, Portfolia, Service Provider Capital, SteelSky Ventures, Texas HALO Fund.