ProGrad

Prograd (PROGRAD LIMITED, company number 13001496) is a London-based financial technology company operating a consumer platform aimed at young people, particularly Gen Z. Its original proposition allowed users to set financial goals and receive personalised paths to earn, save or borrow toward them, matching users with products from providers such as Santander, Revolut, Starling, Fiverr and IndeedFlex. The company has described itself as a credit marketplace that uses AI-enabled credit-scoring and proprietary matching models intended to improve underwriting accuracy for lenders and the borrowing experience for consumers, with more than 100 listed products spanning side hustles and flexible work, discounts, savings accounts, reward credit cards and car finance.

The current consumer site positions Prograd as a rewards app through which users earn cash by playing mobile games and completing tasks, surveys and offers. It advertises a catalogue of more than 900 games, a £4 sign-up gift, an average reward of £25, payouts via PayPal from a £5 threshold, and cumulative user earnings of about £1.45-1.5 million. Apps are distributed through Google Play and the Apple App Store.

A second line of business sells Gen Z market research and insights to corporate clients, drawing on a UK panel of more than 200,000 young people engaged with financial products. Offerings include rapid quantitative surveys ("Instant Insight"), qualitative video research with transcription and sentiment analysis, and bespoke consultancy with questionnaire design and post-survey segmentation. The unit publishes segmentation of Gen Z into five groups — Content, Conflicted, Confident, Conscientious and Constrained — and states accreditation by the British Polling Council.

Founding story

The company was conceived by co-founders Ethan Fraenkel and Marco Logiudice, then recent university graduates in London, after they struggled to find sustainable financing to cover the cost of their master's degrees and ultimately took personal loans at high interest rates requiring repayment of roughly double the amount borrowed. The experience highlighted to them how little they understood about money and the options available, prompting a platform focused on financial literacy and personalised product matching for young people.

Business model

Prograd operates a consumer platform that is free to end users and connects them with third-party financial and earning products, alongside a paid business-to-business research and insights service sold to companies seeking Gen Z market intelligence. The rewards app pays users points redeemable for cash for playing games and completing tasks, surveys and offers.

Sources describe a marketplace model matching consumers with financial and work providers such as Santander, Revolut, Starling, Fiverr and IndeedFlex, and a commercial research offering (instant surveys, video insight and consultancy) sold to corporate clients; the consumer app is free to use and pays users cash rewards.

Traction

By January 2023 Prograd reported having helped more than 15,000 users since its August 2022 launch. Its research arm cites a panel of over 200,000 young people and data usage in more than 50 publications. The consumer site reports about £1.45 million earned by users in aggregate, an average reward of £25, a 4.3 rating across roughly 15,000 reviews and more than 900 games available.

Latest developments

The company's current consumer site markets a play-to-earn rewards app with 900+ games, PayPal payouts and a £4 sign-up gift, alongside a Gen Z research and insights business offering instant surveys, video insight and consultancy. Companies House records show the company active, with accounts last made up to 30 June 2025 and a confirmation statement dated 5 November 2025.