ProGrad was founded by Ethan Fraenkel in 2022.

Who are ProGrad's investors?

ProGrad's investors include Ev3 Ventures Llc, Techstars, ZAKA VC.

Where is ProGrad headquartered?

ProGrad is headquartered in London, GB.

ProGrad

London, GB · Founded 2022 · 23 employees on LinkedIn · 3 known investors

Prograd is a digital platform that compares and recommends investment accounts tailored to individual financial goals and budgets. The service targets young, inexperienced investors seeking accessible entry points into wealth-building with investments starting from as little as £10 monthly.

AI & Machine Learning Consumer EdTech Fintech Gaming

Founders & leadership

ProGrad was founded in 2022 by Ethan Fraenkel.

Ethan FraenkelinFounder

Investors · 3

Ev3 Ventures LlcNew York · $500K – $3M

TechstarsBoulder · $220K

ZAKA VCSan Francisco

Competitors · 4

by search overlap

Eneba403 shared keywordsEneba is a digital entertainment marketplace offering games, DLCs, in-game currencies, gift cards, and top-ups at discounted prices from verified sellers. The platform serves gamers, game publishers, and content creators with over 80,000 products and 10 million registered users.

MoneyLion400 shared keywordsMoneyLion is a financial technology company offering consumer banking products including spend accounts, savings accounts with variable APY, a debit Mastercard with cash back rewards, and a membership plan with added services and insurance benefits. It provides a marketplace connecting users to third-party financial products, with banking services provided by Pathward, National Association.

Greenlight360 shared keywordsGreenlight offers a debit card and mobile app for children that enables parents to set spending limits, automate chores and allowance management, and monitor transactions in real-time. The platform serves families seeking financial literacy tools and parental oversight for their children's spending.

Whop301 shared keywordsWhop provides APIs and embedded components for developers to integrate checkout and payment functionality into their applications without building complex infrastructure from scratch.

Companies competing with ProGrad for the same Google search keywords, organic and paid, via search-intersection analysis.

Companies House · registry record

View on Companies House ↗

Registered name: PROGRAD LIMITED
Company number: 13001496
Status: Active
Company type: Private limited company
Incorporated: 6 Nov 2020
Registered office: Hallswelle House, 1 Hallswelle Road, London, NW11 0DH
Nature of business (SIC): 62090 — Other information technology service activities
Accounts: last made up to 30 Jun 2025 · next due 31 Mar 2027
Confirmation statement: last made up to 5 Nov 2025 · next due 19 Nov 2026

Current officers · 2

Ethan Fraenkel — director, appointed 6 Nov 2020
Marco Logiudice — director, appointed 6 Nov 2020

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does ProGrad do?: Prograd is a digital platform that compares and recommends investment accounts tailored to individual financial goals and budgets. The service targets young, inexperienced investors seeking accessible entry points into wealth-building with investments starting from as little as £10 monthly.
Who founded ProGrad?: ProGrad was founded by Ethan Fraenkel in 2022.
Who are ProGrad's investors?: ProGrad's investors include Ev3 Ventures Llc, Techstars, ZAKA VC.
Where is ProGrad headquartered?: ProGrad is headquartered in London, GB.