/Companies

Privy

500 Global

New York City, US · Founded 2012 · 75 employees on LinkedIn · 10 known investors

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Privy offers an email and SMS marketing platform for ecommerce merchants, letting them design, send, segment, and track campaigns such as emails, pop-ups, and onsite messages. It includes a drag-and-drop editor, behavior-based segmentation, pre-built templates, and revenue attribution tracking.

Founders & leadership

Privy was founded in 2012 by Asta Li and Ben Jabbawy.

AL
Asta LiCofounder30 Under 30 2026
BJBen Jabbawy
Ben JabbawyFounder, CEO2011–2022Ben Jabbawy founded Privy, an email and SMS marketing platform for ecommerce businesses, and led it through its acquisition by Attentive. He is currently building GRO.co, a commerce platform.

Investors · 10

Funding

SEC filings, press & company announcements

$15M disclosed across 1 of 5 rounds · 2013–2025

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Privy do?
Privy offers an email and SMS marketing platform for ecommerce merchants, letting them design, send, segment, and track campaigns such as emails, pop-ups, and onsite messages. It includes a drag-and-drop editor, behavior-based segmentation, pre-built templates, and revenue attribution tracking.
Who founded Privy?
Privy was founded by Asta Li, Ben Jabbawy in 2012.
Who are Privy's investors?
Privy's investors include CRV (Charles River Ventures), Stripes, 3Spoke Capital, 500 Global, Gaingels, Atlas Ventures, Coinbase Ventures, Paradigm and 2 more.
How much funding has Privy raised?
Privy has disclosed $15M raised across 1 of its 5 known rounds.
Where is Privy headquartered?
Privy is headquartered in New York City, US.