Privy
500 GlobalNew York City, US · Founded 2012 · 75 employees on LinkedIn · 10 known investors
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Privy offers an email and SMS marketing platform for ecommerce merchants, letting them design, send, segment, and track campaigns such as emails, pop-ups, and onsite messages. It includes a drag-and-drop editor, behavior-based segmentation, pre-built templates, and revenue attribution tracking.
Founders & leadership
Privy was founded in 2012 by Asta Li and Ben Jabbawy.

Investors · 10
How we know: the company's own site · Not right? Tell us
How we know: techcrunch.com · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
How we know: techcrunch.com · Not right? Tell us
How we know: funding news · fortune.com · Not right? Tell us
Funding
SEC filings, press & company announcements$15M disclosed across 1 of 5 rounds · 2013–2025
- $15MraisedMar 2025 · 2 sources
Ribbit Capital (lead), Coinbase, Paradigm, Sequoia Capital
Source ↗ - Undisclosed amountSeries ANov 2023Source ↗
- Undisclosed amountseed fundingJul 2013Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Privy do?
- Privy offers an email and SMS marketing platform for ecommerce merchants, letting them design, send, segment, and track campaigns such as emails, pop-ups, and onsite messages. It includes a drag-and-drop editor, behavior-based segmentation, pre-built templates, and revenue attribution tracking.
- Who founded Privy?
- Privy was founded by Asta Li, Ben Jabbawy in 2012.
- Who are Privy's investors?
- Privy's investors include CRV (Charles River Ventures), Stripes, 3Spoke Capital, 500 Global, Gaingels, Atlas Ventures, Coinbase Ventures, Paradigm and 2 more.
- How much funding has Privy raised?
- Privy has disclosed $15M raised across 1 of its 5 known rounds.
- Where is Privy headquartered?
- Privy is headquartered in New York City, US.




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