Fundraising Fox

Porch

NASDAQ: PRCH

Seattle, US · Founded 2011 · Delaware corporation · 5 known investors

Porch provides homeowners insurance through its reciprocal exchange and offers bundled home services including warranty coverage, moving assistance, and handyman services.

InsurTechPropTech

Founders & leadership

Porch was founded in 2011 by Matthew Ehrlichman, Matt Ehrlichman, and Jake Cooney.

ME
Matthew EhrlichmanCo-founder
MEMatt Ehrlichman
Matt EhrlichmaninFounderA Stanford graduate, he previously founded the tech startup Thriva, which was acquired by Active Network in 2007, after which he served as Active Network's Chief Strategy Officer through its 2011 IPO.
JCJake Cooney
Jake CooneyinFounder
AS
Asha SharmaExecutive
GE
Gregg EskenaziExecutive
JD
Jeffrey DossettExecutive
JA
Jason AllenExecutive
JD
Jeff DossettNamed on SEC filing
RC
Ronnie CastroNamed on SEC filing

Board

AGAntonio Gracias
Antonio GraciasinBoard directorFounder, Chief Executive Officer & Chief Investment Officer at Valor Equity Partners
IM
Ian MorrisBoard director
FA
Frank AntonBoard director

Investors · 5

Graph VenturesNew York · $5K – $5M
Runway Growth CapitalMenlo Park · $10M – $150M
Valor Equity PartnersChicagovia Antonio Gracias · board
Capricorn Investment GroupreportedNew York
Founders Fundreported · 2 sourcesSan Francisco · $500K – $5M

Reported raises · per SEC filings

Form D private placements

$115.4M disclosed across 6 rounds · 2013–2019

▶$20.6MraisedJan 2020 · 22 investors · Other
Rule 506(b)
Engineer Builds Automated Hydraulic Entryway to Basement on His Back Porchlaughingsquid.com · Jun 2020
Officers, directors & promoters on the filing
  • Adam LenhardtExecutive Officer
  • Alan PickerillDirector
  • Juan SabaterDirector
  • Asha SharmaExecutive Officer, Director
  • Joseph HanauerDirector
  • Matthew EhrlichmanExecutive Officer, Director
  • Matthew NeagleExecutive Officer
Offering amount
$37M
Amount sold
$20.6M
Sales commissions
$240.3K
Placement agents
FTP Securities LLC
First sale
Dec 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$540KraisedMar 2017 · 12 investors · Other
Officers, directors & promoters on the filing
  • Asha SharmaExecutive Officer, Director
  • Joseph HanauerDirector
  • Juan SabaterDirector
  • Matthew EhrlichmanExecutive Officer, Director, Promoter
  • Chris LarsonExecutive Officer
Offering amount
$540K
Amount sold
$540K
First sale
Mar 2017
Incorporated
Corporation, Delaware
Federal exemptions
04
Full filing on SEC EDGAR ↗
▶$987.4KraisedMar 2017 · 3 investors · Other
Officers, directors & promoters on the filing
  • Chris LarsonExecutive Officer
  • Asha SharmaExecutive Officer, Director
  • Juan SabaterDirector
  • Joseph HanauerDirector
  • Matthew EhrlichmanExecutive Officer, Director, Promoter
Offering amount
$987.4K
Amount sold
$987.4K
First sale
Mar 2017
Incorporated
Corporation, Delaware
Federal exemptions
04
Full filing on SEC EDGAR ↗
▶$65.9MraisedJan 2015 · 28 investors · Other
Rule 506(b)
Porch.com Gears Up for Local Services Battle with $65M Roundforbes.com · Jan 2015Porch Raises $65M Series B Round as It Prepares to Take Its Service Nationwidetechcrunch.com · Jan 2015
Officers, directors & promoters on the filing
  • Antonio GraciasDirector
  • Asha SharmaExecutive Officer
  • Gregg EskenaziExecutive Officer
  • Jeffrey DossettExecutive Officer
  • Jason AllenExecutive Officer
  • Ian MorrisDirector
  • Frank AntonDirector
  • Javier OlivanDirector
  • Joseph HanauerDirector
  • Matthew EhrlichmanExecutive Officer, Director, Promoter
Offering amount
$65.9M
Amount sold
$65.9M
First sale
Jan 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$27.3MraisedSep 2014 · 28 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Matthew EhrlichmanExecutive Officer, Director, Promoter
  • Asha SharmaExecutive Officer
  • Javier OlivanDirector
  • Jeff DossettExecutive Officer
  • Jason AllenExecutive Officer
  • Joseph HanauerDirector
  • Frank AntonDirector
  • Ian MorrisDirector
Offering amount
$27.7M
Amount sold
$27.3M
First sale
Sep 2013
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8KraisedAug 2014 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph HanauerDirector
  • Frank AntonDirector
  • Ian MorrisDirector
  • Matthew EhrlichmanExecutive Officer, Director, Promoter
  • Jeff DossettExecutive Officer
  • Ronnie CastroExecutive Officer
  • Asha SharmaExecutive Officer
  • Javier OlivanDirector
Offering amount
$3.8K
Amount sold
$3.8K
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 5

by search overlap
Nextdoor (NYSE: 2021)24886 shared keywordsNeighborhood social network; IPO 2021
BuildZoom18448 shared keywordsBuildZoom matches homeowners with local licensed contractors for construction and remodeling projects, using a database of over 160 million building permits and millions of contractor licenses along with a dedicated project consultant. It operates as a U.S. marketplace connecting property owners with vetted contractors and providing data-driven insights to guide hiring decisions.
BirdEye11366 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Procore10817 shared keywordsAll-in-one construction management software platform
Homeyou4973 shared keywordsHomeyou is a marketplace that connects homeowners with local service professionals for home renovation and maintenance projects. The platform allows users to request project estimates from vetted contractors and compare quotes.

Companies competing with Porch for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Extending the legacy: the impact of scholarships – Front Porchfrontporch.net · Jul 2026Keefe Bruyette cuts Porch Group stock rating on valuation By Investing.cominvesting.com · Jul 2026Engineer Builds Automated Hydraulic Entryway to Basement on His Back Porchlaughingsquid.com · Jun 2020Porch.com Gears Up for Local Services Battle with $65M Roundforbes.com · Jan 2015Porch, Home Improvement Startup, Raises $65Mbusinessinsider.com · Jan 2015Porch.com Raises $65M in Financingdealbook.nytimes.com · Jan 2015Porch Raises $65M Series B Round as It Prepares to Take Its Service Nationwidetechcrunch.com · Jan 2015Home Improvement Startup Porch Raises $65 Million at $500 Million Valuation | Entrepreneurentrepreneur.com · Jan 2015

Frequently asked questions

What does Porch do?
Porch provides homeowners insurance through its reciprocal exchange and offers bundled home services including warranty coverage, moving assistance, and handyman services.
Who founded Porch?
Porch was founded by Matthew Ehrlichman, Matt Ehrlichman, Jake Cooney in 2011.
Who are Porch's investors?
Porch's investors include Graph Ventures, Runway Growth Capital, Valor Equity Partners, Capricorn Investment Group, Founders Fund.
How much funding has Porch raised?
Porch has disclosed $115.4M raised across 6 rounds.
Where is Porch headquartered?
Porch is headquartered in Seattle, US.