Point

Market position

Point describes itself as a leading home equity platform and was an early participant in the shared home-equity category, completing what it describes as the industry's first securitization backed entirely by Home Equity Investments with Redwood Trust and underwriter Nomura. Press coverage places it alongside other companies offering equity-sharing products to homeowners, including HomePace, Hometap and Unison.

The HEI requires no monthly payments, no income requirements and no perfect credit, and positions Point as a partner rather than a co-owner, leaving the homeowner in control of the property with the ability to sell or refinance at any time. Point's HELOC is differentiated by payments that adjust to drawn amounts, no payment spike after the draw period and no prepayment penalties.

Technology

A web platform that generates prequalification offers from a home address, presents HEI and HELOC offers side by side, and supports an underwriting workflow combining financial evaluation with home valuation, often including an in-home appraisal.

Go-to-market

Direct-to-consumer online origination, with mailed offer codes and an address-based instant offer flow that presents HEI and HELOC options side by side; customer acquisition is supported by public reviews (a 4.7 Trustpilot rating across more than 5,000 reviews). State-by-state licensing and expansion govern where products are available.

US residential homeowners seeking liquidity from home equity, including those with non-traditional income (such as no conventional W2 income), imperfect credit or fixed incomes, using funds for debt consolidation, home renovation, business formation, education or retirement savings; on the other side, institutional investors including real estate and mortgage-backed securities buyers.

Geography

United States. Point was operating in 16 states plus Washington, D.C. as of May 2022 — California, New York, Florida, Massachusetts, New Jersey, Washington, Colorado, Pennsylvania, Illinois, Maryland, Michigan, North Carolina, Arizona, Minnesota, Oregon and Virginia — with plans to add 11 more states, including Ohio and Nevada, and has continued expanding into new states. Headquarters are in Palo Alto, California.

History

Point was founded in 2015 and raised a $9.1 million Series A led by Andreessen Horowitz in 2016, when the team had seven employees. A $42 million Series B led by Prudential Financial and DAG Ventures followed in 2019, as headcount passed 30 and the company moved to a new Palo Alto office; the team later grew past 50 and Point funded its 1,000th homeowner. In 2021 Point completed the first securitization backed entirely by HEIs with Redwood Trust and underwriter Nomura, announced a $146 million securitization in October, and disclosed over $1 billion in capital commitments. A $115 million Series C led by WestCap was announced in May 2022, bringing total equity raised to more than $170 million. Point subsequently funded its 10,000th homeowner, surpassed $1 billion in HEI originations, and completed a $139 million rated securitization with Redwood Trust after DBRS Morningstar created a rating methodology for HEIs. By 2025 Point reported over 20,000 homeowners and $2 billion in originations, and by 2026 over 25,000 homeowners and $2.5 billion.

Risks & controversies

Point's model exposes homeowners and investors to home price movements: repayment depends on the home's value at exit, with Point sharing in appreciation. The business is also sensitive to mortgage rate cycles, which have reduced refinancing and purchase volumes for digital mortgage companies, though coverage notes this dynamic may act as a tailwind for equity-sharing products.