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Pod People
Techstars '20Los Angeles, US · Founded 2017 · 84 employees on LinkedIn · 1 known investors
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Pod People is an independent podcast agency that produces high-impact video and audio podcasts and social content for leading brands. The company combines award-winning content creation, strategic marketing, and talent curation to help brands reach their target audiences.
Also known as Pod People
Founders & leadership
Pod People was founded in 2017 by Rachael King and Anne Feuss.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Pod People is a podcast production and marketing company that describes itself as the largest independent podcast agency in the United States. It produces video and audio podcasts — including branded video podcasts, interview shows, documentary and immersive fiction formats — along with the social and video content used to distribute and promote them. Its social output covers short-form video, animation and motion graphics, Instagram Stories and Reels, TikToks and YouTube Shorts, while its video work includes YouTube series, masterclasses, webinars, educational content and conference and live-event content.
Alongside production, the company offers marketing services such as podcast launch strategy, podcast audits and strategy, paid podcast strategy and execution, and YouTube strategy and execution. Clients can engage Pod People for end-to-end delivery or select individual services across creative development, podcast production, YouTube and RSS distribution, social strategy and podcast marketing. An earlier positioning, reflected in its own podcast for audio creators, described the company as a one-stop shop for audio needs spanning podcast production, audio content strategy and staffing audio departments, backed by a community of audio professionals.
Most staff are based in Brooklyn or Los Angeles, and the company supplements its in-house team with a vetted global network of more than 3,000 producers that it draws on per project. Leadership includes a CEO, president, chief operations officer and chief content officer, with directors covering production, production operations and marketing.
Business model
Pod People works on a client-services basis, producing podcasts, video and social content and running related marketing programs for brand customers. Engagements can be full-service or limited to selected offerings such as creative development, production, distribution, social strategy or podcast marketing. Delivery combines an in-house team with a vetted global network of over 3,000 freelance producers matched to individual projects.
Revenue comes from brand clients paying for content production and marketing services across podcast, video, social and distribution workstreams.
Traction
Published case studies report outcomes including a LinkedIn newsletter reaching 47,436 subscribers over 33 editions and follower growth from 80,000 to 120,000 for a private equity client; a client podcast with over 400,000 downloads across two seasons that reached #6 among all US Apple Podcasts and #1 in Business and Management; a YouTube channel grown to 60,000 subscribers for a greentech VC firm; more than 50,000 new platform users in the quarter after a masterclass launch for a SaaS community platform; and a leadership podcast for an online learning marketplace that hit #1 on the US Apple Management chart and was renewed for six additional seasons. The company was an Inc. 5000 honoree in 2024 and an Inc. Power Partner, and its shows have received Signal Awards, Ambies nominations and two regional Edward R. Murrow Awards.
Latest developments
The company's site lists 2025 recognitions including one award win, one honoree placement and three nominations, plus a 2025 Podcast of the Year nomination, and highlights its 2024 Inc. 5000 honoree status and the selection of "Vinfamous" for Wine Enthusiast as the inaugural podcast honored at Sundance's Brand Storytelling.
▸Full profile — market position, go-to-market, geography, history
Market position
Pod People presents itself as the largest independent podcast agency in the U.S. and a leading podcast production company for brands, competing in branded podcast and audio content production and podcast marketing services.
The company positions its creative and marketing teams as working together so content is both editorial and performance-oriented, and points to its scale as an independent agency, a 3,000-plus vetted global producer network for talent matching, and an award record spanning Signal Awards, Ambies nominations, regional Edward R. Murrow Awards and selection at Sundance's Brand Storytelling.
Go-to-market
Pod People markets through its own website case studies and client testimonials, industry awards and press coverage, a newsletter, and an in-house podcast aimed at audio professionals that also recruits practitioners into its producer community via an intake survey. It maintains business development and sales coordination roles and social channels on Instagram, Twitter/X and LinkedIn.
Brands and media organizations commissioning podcasts and branded content, including consumer magazine and lifestyle publishers, B2B software and marketing teams, and financial firms. Cited clients and case-study subjects include InStyle, Twitter, Lattice, Medium, Real Simple at Dotdash Meredith, Wine Enthusiast, Bon Appétit, Southern Living, Invisible Hand, a private equity firm, a venture capital firm focused on greentech, a community-platform SaaS startup and an online learning marketplace.
Geography
Headquartered in Los Angeles with most staff based in Brooklyn or Los Angeles; Techstars lists locations across the Los Angeles area and New York. Production capacity extends internationally through a network of 3,000+ producers, and the company has secured recording studios in Los Angeles, New York, London and San Francisco for client projects.
History
Founded in 2017 and co-founded by Rachael King and Anne Feuss, the company initially positioned itself as a one-stop shop for audio production, audio content strategy and audio staffing, supported by a community of audio professionals; it launched an in-house show, "Pod People's Podcast (for People Who Make Podcasts)," with episodes running through at least December 2021. Pod People was selected for the Techstars LA class of 2020 as the cohort's podcasting services provider. It has since broadened into video podcasts, social content and podcast marketing, and was named an Inc. 5000 honoree in 2024.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Pod People.
Timeline · 8
launches, deals, and filingsThe Wine Enthusiast show "Vinfamous" was the first podcast honored at Brand Storytelling at Sundance.
A weekly show for audio creators featuring interviews with community members, production how-tos and industry trends; episodes ran through December 2021.
Pod People was the podcasting services provider among the ten startups in the Techstars LA 2020 accelerator class, a three-month remote program culminating in an October Demo Day. Techstars invests $120,000 for a 6% equity stake in participating companies.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Pod Peoplepodpeople.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pod People do?
- Pod People is a US independent podcast agency producing video and audio podcasts and social content for brands.
- Who founded Pod People?
- Pod People was founded by Rachael King, Anne Feuss in 2017.
- Who are Pod People's investors?
- Pod People's investors include Techstars.
- Where is Pod People headquartered?
- Pod People is headquartered in Los Angeles, US.