Plum
6 known investors
Find your way into Plum
105 people in our graph share verified history with the Plum team — schools, employers, funds. One of them is your warm intro.
Tim Guleriunlockedknows Caitlin MacGregor · together at Phenom (overlapped)
×8knows the team · via University of Guelph
knows the team · via Phenom
×2knows the team · via University of Ghana
Plum offers psychometric-based talent assessments that use its Role Model technology to map behavioral profiles against real-world jobs and predict on-the-job performance. Aimed at enterprise hiring teams, it measures durable skills such as emotional intelligence, adaptability, judgment, and resilience to evaluate candidate fit.
Founders & leadership
CM

Caitlin MacGregorinFounderShe previously served as Director of Operations and first employee at the social enterprise Me to We Style, and as President of educational technology company goQ Software, where she launched its U.S. head office.
Investors · 6
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BMar 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 4
by search overlapShrm338 shared keywordsSHRM, a human resources professional organization with influence over 362 million workers worldwide, provides guidance on managing workplace civility and conflict through executive thought leadership and strategic resources for organizations.
Personio324 shared keywordsFuture of Work venture capital company based in Stuttgart, founded 2018
Hibob dba bob274 shared keywordsHiBob operates Bob, an HR platform that consolidates HR processes and workflows into a single user-centric tool for organizations. The platform serves modern businesses seeking streamlined HR management across their entire employee base.
ADP270 shared keywordsADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
Companies competing with Plum for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Plum do?
- Plum offers psychometric-based talent assessments that use its Role Model technology to map behavioral profiles against real-world jobs and predict on-the-job performance. Aimed at enterprise hiring teams, it measures durable skills such as emotional intelligence, adaptability, judgment, and resilience to evaluate candidate fit.
- Who founded Plum?
- Plum was founded by Caitlin MacGregor.
- Who are Plum's investors?
- Plum's investors include BDC Venture Capital, Keiretsu Forum, SWO Angel Group, Impact Engine, Peak XV Partners, Tanglin Venture Partners.






