Fundraising Fox

Pledgeling

Founded 2014 · 25 employees on LinkedIn · 10 known investors

Pledge operates a charitable giving platform that enables companies, nonprofits, and individuals to facilitate donations. The platform serves fundraisers, nonprofits, and corporations seeking to integrate giving into their operations across 130 countries.

Also known as Pledge · Pledgeling · Pledgeling Technologies · Pledgeling Technologies d/b/a Pledge

Investors · 10

Also in the syndicate · 2

MantisRandi Zuckerberg

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Pledge, operated by Pledgeling Technologies, is a charitable giving and fundraising platform used by companies, nonprofits and individuals. Its products include embedded giving, fundraiser pages, donation forms, text-to-donate and QR code campaigns, live event displays, e-commerce and livestream fundraising, employee giving and corporate partnership programs, crowdfunding, peer-to-peer fundraising and an AI-assisted content feature (PledgeAI). The platform supports twelve donation methods, including crypto, Venmo, PayPal, stock, donor-advised funds, Apple Pay, Google Pay and cards, and offers CRM integrations and donor data reporting.

Donations to nonprofits are processed through Pledgeling Foundation, a 501(c)(3) donor-advised fund that regrants funds monthly to recipient organizations in good standing with the IRS, issuing instant tax receipts to donors. The Foundation distributes tens of thousands of donations each month originating from employer donation programs, services such as Evite, media platforms, Shopify merchants and other brands and nonprofits. Eligible recipients are US 501(c)(3) public charities, with international nonprofits separately vetted and cross-border donations routed through partners. Pledge maintains its nonprofit database using periodic IRS uploads, GuideStar and third-party data feeds, supplemented by internal review.

Compliance and trust functions include AB 488 and US state charitable platform registrations, PCI DSS Level 3 payment security with Stripe, GDPR and CCPA alignment, OFAC sanctions screening and restricted-country blocking, AML/KYC alignment, single sign-on access control, internal fraud detection with red-flag and yellow-flag review of personal fundraisers, and encryption of data in transit and at rest. Corporate customers receive configurable matching policies, audit-ready reporting and disbursement logs.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Amount raised over Clubhouse for Texas winter storm reliefFeb 2021$150K
Audience engagement lift from PledgeCam vs. virtual events without it (company cMar 202150%
Countries with nonprofits and users servedJan 2025100
Donations processed through ShopifyMar 202110,000,000 donations
Expected donations raised in 2021 (company projection)Mar 2021$100M
Fundraising events poweredJan 2020150,000 events
Nonprofits available on platformJan 20252,000,000 nonprofits
Total funding raisedMar 2021$12M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 8

by search overlap
Charitynavigator927 shared keywordsCharity Navigator provides a trust indicator platform that helps nonprofits be discovered by donors, raise funds, and build trust through published ratings and organizational impact metrics. The platform serves nonprofit organizations seeking to connect with supporters aligned with their missions.
Givebutter619 shared keywordsGivebutter offers all-in-one fundraising software for nonprofits, including donation forms, events, auctions, a built-in donor CRM, and marketing tools across email, text, and direct mail. It charges 0% platform fees and provides a Givebutter Wallet that earns 2.5% APY on funds raised.
GoFundMe616 shared keywordsGoFundMe is an online fundraising platform, launched in 2010, that lets individuals and organizations raise money and support each other. Through its 2022 acquisition of Classy, now GoFundMe Pro, it also provides fundraising software for nonprofit organizations.
Zeffy516 shared keywordsZeffy operates a 100% free, all-in-one fundraising and donor management platform for nonprofits and charities, offering tools such as donation collection and volunteer management. It serves nonprofits across the United States and Canada and is a Certified B Corporation.
BetterWorld389 shared keywordsBetterWorld offers crowdfunding software designed specifically for nonprofits and organizations to run fundraising campaigns with built-in features like live progress tracking, donor perks, and social sharing. The platform combines crowdfunding with auctions, donations, and impact giving on a single interface, serving organizations undertaking planned, purposeful work.
Funraise380 shared keywordsFunraise is an all-in-one fundraising platform for nonprofits that combines online giving, donor relationship management, and campaign tools. The platform serves nonprofit organizations seeking to consolidate their fundraising operations into a single integrated system.
Bonfire356 shared keywordsBonfire is a platform for designing, selling, and ordering custom merchandise such as printed apparel. It serves individuals, communities, nonprofits, and businesses.
Spotfund Technologies301 shared keywordsSpotfund is a crowdfunding platform that enables individuals, nonprofits, and organizations to raise money for medical expenses, emergencies, memorials, education, and community causes. The platform facilitates both personal fundraising campaigns and recurring donations for various charitable purposes.

Companies competing with Pledgeling for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 7

launches, deals, and filings
Sep 2023
UN Women's Peace and Humanitarian Fund gala uses Pledge Live Event Display

WPHF's inaugural black-tie gala in Los Angeles raised over $60,000 in two minutes using Pledge's Live Event Display.

$60K source ↗

Jan 2023
'Barbie: The Movie' global fundraising campaign with Pledge

Pledge powered a global campaign for 'Barbie: The Movie' supporting Save the Children's girls' empowerment programs, raising over $1.5 million.

$1.5M source ↗

Jan 2023
CNN Impact Your World Maui wildfire relief fundraiser

CNN Impact Your World partnered with Pledge for a Maui and Hawai'i wildfire relief campaign that raised over $2.2 million within days and supported 21 nonprofits, using QR codes, text-to-donate and online donation forms.

$2.2M source ↗

Nov 2021
#Pledgegiving holiday fundraiser contest

Pledge, with Lil Dicky and Intersectional Environmentalist, ran a contest for fundraisers created between November 30 and December 31, 2021, awarding five $5,000 and 25 $1,000 prize donations plus up to $50,000 in matching donations; judges included Randi Zuckerberg.

$50K source ↗

Mar 2021
Pledge adds $3M seed extension, bringing total funding to $12M

Maven led a $3 million addition to Pledge's seed round, joined by Designer Fund, Mantis and angel investors Bill Tai and Randi Zuckerberg, bringing total funding raised to $12 million. Proceeds were earmarked for launching PledgeCam and growing the team.

$3M source ↗

Mar 2021
Rebrand from Pledgeling to Pledge

The company formerly known as Pledgeling rebranded to Pledge ahead of its seed extension announcement.

source ↗

Mar 2021
Launch of PledgeCam

PledgeCam is a virtual camera application that turns livestreams and video calls into telethon-style fundraising events, with a text-to-donate box, running total raised and live donor updates. It integrates with Facebook Live, Google Meet, Twitch, YouTube and Zoom, and accepts credit card, Apple Pay and Google Pay donations with immediate tax receipts.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Pledgeling do?
Pledge is a free fundraising and donation platform that embeds charitable giving into e-commerce, events, livestreams and workplaces.
Who are Pledgeling's investors?
Pledgeling's investors include ACTAI Ventures, Bonfire Ventures, Designer Fund, LDR Ventures, Mantis Capital, Maven Ventures, New Ground Ventures, Fitz Gate Ventures.