Pivotal was founded by Cameron Frayling, Zoe Balmforth in 2022.

Who are Pivotal's investors?

Pivotal's investors include Octopus Ventures.

Where is Pivotal headquartered?

Pivotal is headquartered in Cambridge, GB.

Pivotal

Cambridge, GB · Founded 2022 · 30 employees on LinkedIn · 1 known investors

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Pivotal provides digital monitoring and analysis of biodiversity and ecological conditions at individual sites and across supply chains using AI-powered data processing. The platform enables organizations to assess nature-related risks and inform environmental decision-making through species-level data and metrics aligned with sustainability frameworks.

AI & Machine Learning Climate Tech Impact & Social Good

Founders & leadership

Pivotal was founded in 2022 by Cameron Frayling and Zoe Balmforth.

Cameron Frayling Co-FounderHe previously founded Base4, where he served as CEO from 2009 to 2020, and went on to start Lightcast Discovery and co-found Biofidelity, both in 2019. He joined the Unreasonable fellowship in 2025.

Zoe BalmforthCo-Founder

Investors · 1

Octopus Ventureslisted by Octopus VenturesLondon · $130K – $1.3M

How we know: Octopus Ventures's portfolio page · Not right? Tell us

Founder mafia

The Pivotal mafia →

22 people who came through Pivotal went on to found or lead other companies.

Michael DellBoard MemberFounded Force10 Roman ShaposhnikSr. Manager - Hadoop Engineering and Open Source strategyFounded Ainekko +1 Sahil KhannaProduct MarketingFounded Sagetap Eric SchmalzbauerStrategic Account ExecutiveFounded Prospective Melinda French GatesFounderFounded Gates Foundation Abby KearnsProduct Manager - Pivotal Cloud FoundryFounded ActiveState Rob MeeChief Executive OfficerFounded Mechanical Orchard Jonathan SchneiderSr. Engineering ManagerFounded Moderne Hitoshi HaradaDatabase Kernel ArchitectFounded Alpaca Yunfeng YangSoftware ArchitectFounded Savant Labs Dillon WoodsBig Data ArchitectFounded Tackle.io Brian DenkerEmerging Technology - Global Sales and ServicesFounded Tackle.io

+ 10 more →

Related companies · 2

Pivotal InnovationPivotal Innovation provides a value growth system and software platform that helps executives align strategy and execution across their organizations to accelerate growth and optimize resource allocation.

IntrinsicApplication and serverless security startup, acquired by VMware in 2019, that restricted what code could do at runtime.

Companies working in the same space as Pivotal.

Frequently asked questions

What does Pivotal do?: Pivotal provides digital monitoring and analysis of biodiversity and ecological conditions at individual sites and across supply chains using AI-powered data processing. The platform enables organizations to assess nature-related risks and inform environmental decision-making through species-level data and metrics aligned with sustainability frameworks.
Who founded Pivotal?: Pivotal was founded by Cameron Frayling, Zoe Balmforth in 2022.
Who are Pivotal's investors?: Pivotal's investors include Octopus Ventures.
Where is Pivotal headquartered?: Pivotal is headquartered in Cambridge, GB.