Pinmeto
Malmö, SE · Founded 2013 · 101 employees on LinkedIn · 2 known investors
PinMeTo is a SaaS platform that helps multi-location brands manage and synchronize their location data, online conversations, and customer engagement across search engines, maps, social media, directories, and AI platforms. It targets multi-location brands seeking to keep their presence accurate and visible where customers discover them.
Also known as PinMeTo
Investors · 2
Company profile
researched Aug 2026PinMeTo is a marketing and search technology platform built for multi-location brands, including enterprises, chains and franchises. It centralizes management of local business listings and citations across Google Business Profile, Apple Business, Bing, Meta, Overture and more than 100 additional directories, and adds reputation management, localized content publishing and analytics on top of that data layer.
The platform is organized into products including Places AI (an AI and agent-driven layer that unifies location data, surfaces prioritized recommendations, and allows users to query and benchmark locations against competitors), Local Listings (centralized location data and local SEO), Conversations (a unified inbox for reviews, direct messages and comments with sentiment analysis, spam detection and AI writing assistance), Reviews (cross-platform review management with real-time notifications and sentiment analysis), Posts (bulk scheduling of localized content to Meta, LinkedIn and Google), and Local Campaigns (paid ads and organic posts from a single verified content source). The company also markets "AI search readiness," positioning structured listings and local landing pages so brands appear in Google AI Overviews and assistants such as ChatGPT, Gemini, Claude and Perplexity.
Business model
Software-as-a-service platform sold to brands operating many physical locations, delivered as a single subscription platform covering listings, reviews, conversations, posts and campaigns, with one-on-one onboarding and an in-house support team included.
Traction
The company states it is used by brands including H&M, Boots, Starbucks and 7-Eleven, and reports coverage of 130+ countries and 100+ networks.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a consolidated alternative to assembling multiple point tools for local listings, reputation and local content, with coverage of 130+ countries and 100+ networks and more than ten years in local marketing.
Combines listings, reviews, conversations, local publishing and paid/organic campaigns in one platform; emphasizes AI-driven prioritized recommendations ("next winning action"), competitor-relative local visibility tracking, EU data residency with ISO 27001 certification and GDPR compliance, and a dedicated in-house support team rather than outsourced ticketing.
Technology
A centralized location-data platform with integrations to Google, Apple, Bing, Meta, Overture and 100+ other networks, combined with AI and agentic capabilities in Places AI for continuous data validation and enrichment, risk and opportunity detection, natural-language querying of data, competitor benchmarking, sentiment analysis, spam detection and AI-assisted content writing. The service is hosted in the EU, supports enterprise SSO, is GDPR compliant and is certified by DNV against ISO 27001 for information security.
Go-to-market
Direct enterprise sales driven by demo requests on the company website, supported by onboarding and account support for customers scaling to hundreds or thousands of locations.
Enterprise brands, retail chains and franchises with multiple physical locations; users span central marketing teams, regional marketers and individual store managers.
Geography
Headquartered in Malmö, Sweden, with platform coverage spanning 130+ countries and data hosted in the EU.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 9
by search overlap
Companies competing with Pinmeto for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Pinmetopinmeto.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pinmeto do?
- PinMeTo is a multi-location marketing and search platform for managing brand listings, reviews and local content.
- Who are Pinmeto's investors?
- Pinmeto's investors include CNI, Spintop Ventures.
- Where is Pinmeto headquartered?
- Pinmeto is headquartered in Malmö, SE.