PINA
YC W22Jakarta, ID · Founded 2021 · 25 employees · 5 known investors
PINA offers a financial app that combines budgeting, savings tracking, and automated investing services for Indonesian consumers. The platform displays net worth and cash flow metrics, provides pre-built investment portfolios, and automatically rebalances holdings to help users reach their financial goals.
Also known as PT Pina Aplikasi Bersama
Founders & leadership· Y Combinator alumni (W22)
PINA was founded in 2021 by Daniel van Leeuwen, Hendry Chou, Christian Hermawan, and Fajar Kuntoro.
DV
Daniel van LeeuweninCo-Founder & CEODaniel van Leeuwen held the role of Country Marketing Head for Indonesia at Grab, overseeing brand and marketing strategy across the platform's ecosystem. He brings over 15 years of experience in design, technology, and marketing.
HC
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Christian HermawaninCo FounderChristian Hermawan has spent over 20 years in capital markets and currently manages operations handling approximately $150 million in monthly transaction volume and $300 million in assets under management.
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Fajar KuntoroinCo Founder - Chief Technology OfficerFajar Kuntoro spent over a decade at a multinational digital and innovation design agency, where he led projects across web, mobile, and data platforms for consumer and financial sector clients before moving into engineering leadership roles after relocating from the UK.
Investors · 5
Key figures
latest reportedHeadcountAug 202610
Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapAjaib12 shared keywordsAjaib is an investment application that enables users to buy stocks, mutual funds, bonds, cryptocurrencies, US stocks, and other global assets online. The platform serves individual retail investors in Indonesia and is regulated by the Financial Services Authority (OJK) and Indonesia Stock Exchange (BEI).
Stockbit/Bibit10 shared keywordsIndonesia's leading one-stop stock investment platform offering advanced research tools and real-time data
Companies competing with PINA for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does PINA do?
- PINA offers a financial app that combines budgeting, savings tracking, and automated investing services for Indonesian consumers. The platform displays net worth and cash flow metrics, provides pre-built investment portfolios, and automatically rebalances holdings to help users reach their financial goals.
- Who founded PINA?
- PINA was founded by Daniel van Leeuwen, Hendry Chou, Christian Hermawan, Fajar Kuntoro in 2021.
- Who are PINA's investors?
- PINA's investors include 1982 Ventures, Capria Ventures, Y Combinator, AC Ventures, iSeed.
- Where is PINA headquartered?
- PINA is headquartered in Jakarta, ID.





