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PINA

YC W22

Jakarta, ID · Founded 2021 · 25 employees · 5 known investors

PINA offers a financial app that combines budgeting, savings tracking, and automated investing services for Indonesian consumers. The platform displays net worth and cash flow metrics, provides pre-built investment portfolios, and automatically rebalances holdings to help users reach their financial goals.

Also known as PT Pina Aplikasi Bersama

AI & Machine LearningFintechMachine LearningIndonesiaSoutheast AsiaPartly Remote

Founders & leadership· Y Combinator alumni (W22)

PINA was founded in 2021 by Daniel van Leeuwen, Hendry Chou, Christian Hermawan, and Fajar Kuntoro.

DVDaniel van Leeuwen
Daniel van LeeuweninCo-Founder & CEODaniel van Leeuwen held the role of Country Marketing Head for Indonesia at Grab, overseeing brand and marketing strategy across the platform's ecosystem. He brings over 15 years of experience in design, technology, and marketing.
HCHendry Chou
Hendry ChouinFounderHendry Chou previously led product and design efforts at Zenius.
CHChristian Hermawan
Christian HermawaninCo FounderChristian Hermawan has spent over 20 years in capital markets and currently manages operations handling approximately $150 million in monthly transaction volume and $300 million in assets under management.
FKFajar Kuntoro
Fajar KuntoroinCo Founder - Chief Technology OfficerFajar Kuntoro spent over a decade at a multinational digital and innovation design agency, where he led projects across web, mobile, and data platforms for consumer and financial sector clients before moving into engineering leadership roles after relocating from the UK.

Investors · 5

Key figures

latest reported
HeadcountAug 202610

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 2

by search overlap

Companies competing with PINA for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does PINA do?
PINA offers a financial app that combines budgeting, savings tracking, and automated investing services for Indonesian consumers. The platform displays net worth and cash flow metrics, provides pre-built investment portfolios, and automatically rebalances holdings to help users reach their financial goals.
Who founded PINA?
PINA was founded by Daniel van Leeuwen, Hendry Chou, Christian Hermawan, Fajar Kuntoro in 2021.
Who are PINA's investors?
PINA's investors include 1982 Ventures, Capria Ventures, Y Combinator, AC Ventures, iSeed.
Where is PINA headquartered?
PINA is headquartered in Jakarta, ID.