Pimloc

Pimloc (registered as Pimloc Limited) is a London-headquartered technology company that builds artificial-intelligence software for automated redaction, privacy protection and analytics of images, video and audio. Its principal product, Secure Redact, is a proprietary multimodal platform developed by the company's in-house AI and systems engineering teams that detects personally identifiable information (PII) — such as faces, heads, vehicle registration plates, on-screen text and named entities spoken in audio — and applies irreversible anonymisation. The company also developed Pholio, a product for classifying visual content.

The platform is engineered for real-world surveillance sources including fixed CCTV, body-worn cameras and in-vehicle dash cameras, and is trained to work on low-definition footage. Beyond redaction, Pimloc offers secure encrypted video storage and sharing, video metadata capture (people and vehicle counting, zone and direction flows), anonymized live alerts from video feeds, and analytics over anonymized metadata. Use cases include data privacy compliance, processing of data subject access requests (DSARs) and freedom of information (FOIA) requests, incident review, and sharing footage with third parties such as insurers, law enforcement and lawyers.

Pimloc states that Secure Redact detects and anonymizes over 99% of identifiable PII in security video, with detection that is less sensitive to facial occlusion from facial hair, masks or glasses, and that automation makes redaction roughly 200x faster than manual frame-by-frame work.

Founding story

The company traces its origin to its founders' earlier work on Autographer, described as the world's first intelligent wearable image capture device, which Simon Randall and James Leigh co-created within a previous business (OMG Life). Despite Autographer's built-in privacy features, they identified a need for large-scale data privacy tooling to manage 'always-on' visual capture and the volume of resulting image and video streams, which led to Pimloc's creation and its work on reviewing, editing and privacy challenges in visual data.

Business model

Pimloc sells the Secure Redact platform through several deployment options: a self-serve/online SaaS service, APIs for integration into existing video workflow platforms and applications, private cloud, and an enterprise tier with admin capabilities, reporting and larger-scale video processing. It also distributes through specialist platform ecosystem partners and integrations with video management and evidence management systems.

Software delivered as SaaS and via API/enterprise deployments, with a free entry point advertised on the company website and enterprise-level packages for larger organisations.

Traction

Secure Redact has anonymized close to half a billion instances of PII, and the company reported over 120% year-on-year growth in adoption of the Secure Redact SaaS platform. Deployments and references include a pilot with Sussex Police and an insurance claims case study with Aviva.

Latest developments

In April 2025 Pimloc added AI-powered named entity recognition for audio redaction to Secure Redact; in May 2025 it published an Aviva insurance case study; in June 2025 it launched automated screen anonymisation; and in July 2025 it announced a $5 million raise led by Amadeus Capital Partners and Edge Ventures to fund global expansion, deeper ecosystem integrations and expansion into use cases such as creative content compliance and fintech workflows. It has also added chain-of-custody capability for digital evidence handling.