Pilotly
500 GlobalOakland, US · Founded 2013 · Delaware corporation · 19 employees on LinkedIn · 7 known investors
Find your way into Pilotly
160 people in our graph share verified history with the Pilotly team — schools, employers, funds. One of them is your warm intro.
Zach Poleyunlockedknows James Norman · together at University of Michigan (overlapped)
×9knows the team · via University of Michigan
×2knows the team · via Flixster
Pilotly is a media research platform for concept, content, and advertising testing, serving streamers, networks, studios, and agencies in the entertainment and media industry. It combines a purpose-built research technology with an in-house team to run qualitative and quantitative studies such as brand lift, pilot tests, and trailer analysis.
Founders & leadership
Pilotly was founded in 2013 by James Norman and Hector Osorio.
JN
James Normanin𝕏Co-founder · CEOJames Norman previously founded MJH Sound.com, an automotive e-commerce company, and has spent the past seven years working in media and entertainment. He is CEO and co-founder of Pilotly, a media research platform serving content creators, networks, studios, and agencies.
HO
Hector OsorioinCo-founder · CTOHector Osorio is a software engineer with over fifteen years of experience in Silicon Valley and co-founder and CTO of Pilotly, a media research platform for testing content, concepts, and advertising in the entertainment industry.
Board
JA
Joseph AudetteBoard director
Investors · 7
Reported raises · per SEC filings
Form D private placements$1.7M disclosed across 5 rounds · 2016–2022
▶$300KraisedAug 2022 · 1 investors · Other TechnologyRule 506(b)
▶$300KraisedAug 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Hector OsorioExecutive Officer
- James NormanExecutive Officer, Director
- Joseph AudetteDirector
- Offering amount
- $1.5M
- Amount sold
- $300K
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50KraisedFeb 2019 · 1 investors · Other TechnologyRule 506(b)
▶$50KraisedFeb 2019 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Hector OsorioExecutive Officer
- James NormanExecutive Officer, Director
- Joseph AudetteDirector
- Offering amount
- $150K
- Amount sold
- $50K
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.1MraisedDec 2017 · 14 investors · Other TechnologyRule 506(b)
▶$1.1MraisedDec 2017 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joseph AudetteDirector
- James NormanExecutive Officer, Director
- Hector OsorioExecutive Officer
- Offering amount
- $2M
- Amount sold
- $1.1M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$115KraisedNov 2017 · 5 investors · Other TechnologyRule 506(b)
▶$115KraisedNov 2017 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- James NormanExecutive Officer, Director
- Hector OsorioDirector
- Joseph AudetteDirector
- Offering amount
- $500K
- Amount sold
- $115K
- First sale
- Nov 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$175KraisedJun 2016 · 2 investors · Other TechnologyRule 506(b)
▶$175KraisedJun 2016 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joseph AudetteDirector
- James NormanExecutive Officer, Director, Promoter
- Hector OsorioExecutive Officer
- Offering amount
- $1M
- Amount sold
- $175K
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlap
Cleerly3 shared keywordsCleerly develops FDA-cleared, AI-driven analysis of noninvasive coronary CT (CCTA) imaging to characterize and quantify coronary artery disease. Its technology, validated in peer-reviewed clinical trials, is used by healthcare organizations to support personalized treatment decisions in heart care.
Xactly3 shared keywordsXactly provides an intelligent revenue platform for sales teams that combines sales compensation, planning, forecasting, and territory management capabilities. The platform serves sales organizations looking to optimize revenue outcomes through integrated tools and motivation.
Calendly3 shared keywordsCalendly is a scheduling platform that integrates with Microsoft Teams to automatically generate and include Teams video conferencing links in calendar events.
PilotGPT3 shared keywordsPilotGPT is an AI copilot for aircraft pilots that reduces workload and improves safety by providing access to FAA airport data, aircraft manuals, and aviation regulatory documentation. The tool works offline to support single and low-time pilots during flight planning, weather briefing, and in-cockpit checklist retrieval.
Checkly3 shared keywordsCheckly provides a monitoring-as-code platform for development teams to build, deploy, and run software applications. The platform targets software developers and engineering teams across industries.
LaunchDarkly3 shared keywordsLaunchDarkly provides a feature management platform that enables development teams to release code changes safely through feature flags, detect production issues in real time, and run experiments without redeploying applications.
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In the news
Medical Drones Market Moves Beyond Pilot Programs as Autonomous Healthcare Logistics Attracts Major Funding and Hospital Deploymentopenpr.com · Jul 2026
FTA issues NOFO for $12 million in competitive grant funding for FY26 Innovative Coordinated Access and Mobility Pilot Program | Mass Transitmasstransitmag.com · Jul 2026Frequently asked questions
- What does Pilotly do?
- Pilotly is a media research platform for concept, content, and advertising testing, serving streamers, networks, studios, and agencies in the entertainment and media industry. It combines a purpose-built research technology with an in-house team to run qualitative and quantitative studies such as brand lift, pilot tests, and trailer analysis.
- Who founded Pilotly?
- Pilotly was founded by James Norman, Hector Osorio in 2013.
- Who are Pilotly's investors?
- Pilotly's investors include 500 Global, Backstage Capital, LaunchCapital, RevUp Capital, Upslope Ventures, Founders Circle Capital, Index Ventures.
- How much funding has Pilotly raised?
- Pilotly has disclosed $1.7M raised across 5 rounds.
- Where is Pilotly headquartered?
- Pilotly is headquartered in Oakland, US.