Pilotly
500 GlobalOakland, US · Founded 2013 · Delaware corporation · 19 employees on LinkedIn · 10 known investors
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Pilotly is a media research platform for concept, content, and advertising testing, serving streamers, networks, studios, and agencies in the entertainment and media industry. It combines a purpose-built research technology with an in-house team to run qualitative and quantitative studies such as brand lift, pilot tests, and trailer analysis.
Founders & leadership
Pilotly was founded in 2013 by James Norman and Hector Osorio.

Board

Investors · 10
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
How we know: Backstage Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: LaunchCapital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: RevUp Capital's portfolio page · Not right? Tell us
How we know: Stout Street Capital's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$1.7M disclosed across 5 rounds · 2016–2022
▶$300KraisedAug 2022 · 1 investors · Other TechnologyRule 506(b)
- Hector OsorioExecutive Officer
- James NormanExecutive Officer, Director
- Joseph AudetteDirector
- Offering amount
- $1.5M
- Amount sold
- $300K
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50KraisedFeb 2019 · 1 investors · Other TechnologyRule 506(b)
- Hector OsorioExecutive Officer
- James NormanExecutive Officer, Director
- Joseph AudetteDirector
- Offering amount
- $150K
- Amount sold
- $50K
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.1MraisedDec 2017 · 14 investors · Other TechnologyRule 506(b)
- Joseph AudetteDirector
- James NormanExecutive Officer, Director
- Hector OsorioExecutive Officer
- Offering amount
- $2M
- Amount sold
- $1.1M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$115KraisedNov 2017 · 5 investors · Other TechnologyRule 506(b)
- James NormanExecutive Officer, Director
- Hector OsorioDirector
- Joseph AudetteDirector
- Offering amount
- $500K
- Amount sold
- $115K
- First sale
- Nov 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$175KraisedJun 2016 · 2 investors · Other TechnologyRule 506(b)
- Joseph AudetteDirector
- James NormanExecutive Officer, Director, Promoter
- Hector OsorioExecutive Officer
- Offering amount
- $1M
- Amount sold
- $175K
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 6
Companies working in the same space as Pilotly.
Frequently asked questions
- What does Pilotly do?
- Pilotly is a media research platform for concept, content, and advertising testing, serving streamers, networks, studios, and agencies in the entertainment and media industry. It combines a purpose-built research technology with an in-house team to run qualitative and quantitative studies such as brand lift, pilot tests, and trailer analysis.
- Who founded Pilotly?
- Pilotly was founded by James Norman, Hector Osorio in 2013.
- Who are Pilotly's investors?
- Pilotly's investors include 500 Global, Backstage Capital, Hustle Fund, ICA Fund, LaunchCapital, RevUp Capital, Stout Street Capital, Upslope Ventures and 2 more.
- How much funding has Pilotly raised?
- Pilotly has disclosed $1.7M raised across 5 rounds.
- Where is Pilotly headquartered?
- Pilotly is headquartered in Oakland, US.











