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Pilotly

500 Global

Oakland, US · Founded 2013 · Delaware corporation · 19 employees on LinkedIn · 9 known investors

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Pilotly is a media research platform for concept, content, and advertising testing, serving streamers, networks, studios, and agencies in the entertainment and media industry. It combines a purpose-built research technology with an in-house team to run qualitative and quantitative studies such as brand lift, pilot tests, and trailer analysis.

AI & Machine LearningMarketing TechMedia & Entertainment

Founders & leadership

Pilotly was founded in 2013 by James Norman and Hector Osorio.

JNJames Norman
James NormanCo-founder · CEOJames Norman previously founded MJH Sound.com, an automotive e-commerce company, and has spent the past seven years working in media and entertainment. He is CEO and co-founder of Pilotly, a media research platform serving content creators, networks, studios, and agencies.
HOHector Osorio
Hector OsorioCo-founder · CTOHector Osorio is a software engineer with over fifteen years of experience in Silicon Valley and co-founder and CTO of Pilotly, a media research platform for testing content, concepts, and advertising in the entertainment industry.

Board

JAJoseph Audette
Joseph AudetteBoard director

Investors · 9

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Backstage Capitallisted by Backstage CapitalLos Angeles · $50K

How we know: Backstage Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Hustle Fundlisted by Hustle FundSan Carlos · $150K
ICA Fundlisted by ICA Fund
LaunchCapitallisted by LaunchCapitalBoston · $50K – $150K

How we know: LaunchCapital's portfolio page · the VCSheet dataset · Not right? Tell us

RevUp Capitallisted by RevUp CapitalBoston · $350K – $400K

How we know: RevUp Capital's portfolio page · Not right? Tell us

Upslope Ventureslisted by Upslope VenturesDenver · $100K – $250K

How we know: the VCSheet dataset · Not right? Tell us

Founders Circle CapitalreportedSan Francisco

How we know: funding news · Not right? Tell us

Index VenturesreportedSan Francisco · $540K – $10.8M

How we know: funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$1.7M disclosed across 5 rounds · 2016–2022

▶$300KraisedAug 2022 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Hector OsorioExecutive Officer
  • James NormanExecutive Officer, Director
  • Joseph AudetteDirector
Offering amount
$1.5M
Amount sold
$300K
First sale
Aug 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$50KraisedFeb 2019 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Hector OsorioExecutive Officer
  • James NormanExecutive Officer, Director
  • Joseph AudetteDirector
Offering amount
$150K
Amount sold
$50K
First sale
Jan 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.1MraisedDec 2017 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph AudetteDirector
  • James NormanExecutive Officer, Director
  • Hector OsorioExecutive Officer
Offering amount
$2M
Amount sold
$1.1M
First sale
Dec 2017
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$115KraisedNov 2017 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James NormanExecutive Officer, Director
  • Hector OsorioDirector
  • Joseph AudetteDirector
Offering amount
$500K
Amount sold
$115K
First sale
Nov 2017
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$175KraisedJun 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph AudetteDirector
  • James NormanExecutive Officer, Director, Promoter
  • Hector OsorioExecutive Officer
Offering amount
$1M
Amount sold
$175K
First sale
Jun 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Pilotly do?
Pilotly is a media research platform for concept, content, and advertising testing, serving streamers, networks, studios, and agencies in the entertainment and media industry. It combines a purpose-built research technology with an in-house team to run qualitative and quantitative studies such as brand lift, pilot tests, and trailer analysis.
Who founded Pilotly?
Pilotly was founded by James Norman, Hector Osorio in 2013.
Who are Pilotly's investors?
Pilotly's investors include 500 Global, Backstage Capital, Hustle Fund, ICA Fund, LaunchCapital, RevUp Capital, Upslope Ventures, Founders Circle Capital and 1 more.
How much funding has Pilotly raised?
Pilotly has disclosed $1.7M raised across 5 rounds.
Where is Pilotly headquartered?
Pilotly is headquartered in Oakland, US.