Phoenix

Phoenix operates an online health clinic in Canada focused on men's health. Patients complete a secure online health assessment covering medical history and health goals, which is reviewed by a licensed Canadian healthcare provider — physicians and, where applicable, nurse practitioners. If treatment is judged clinically appropriate, a prescription may be issued, filled by a licensed Canadian pharmacy partner, and delivered discreetly in plain packaging, typically shipping within a day or two of approval. Patients can then message their care team through their Phoenix account for follow-up questions or treatment updates, with the company describing unlimited doctor follow-ups and continuity with the same provider from beginning to end.

Treatment areas advertised on the company's site include weight loss, erectile dysfunction, hair loss, testosterone, early climax, skin, and lab testing. Phoenix positions weight-management care prominently, marketing branded Ozempic (semaglutide) starting at $124.99 and describing itself as a leading Canadian telehealth provider for such treatments, with in-app progress tracking. The site also publishes a consumer health content library covering topics such as hair loss causes, obesity and sleep apnea, and timing of Ozempic doses. A named clinical team is listed publicly, including Medical Director Dr. Mark Broussenko, additional family and emergency physicians, and a nurse practitioner.

Business model

Phoenix sells prescription treatments to consumers directly through its own digital platform, combining an online clinical assessment reviewed by licensed providers with fulfillment through licensed Canadian pharmacy partners and home delivery. Delivery is presented as free, and ongoing provider messaging is included with treatment.