Blueberry Pediatrics

Blueberry Pediatrics operates a subscription pediatric telemedicine service delivered through a mobile app (iOS and Android) and web. Members chat with a small assigned team of board-certified pediatricians at any hour without appointments, and receive diagnoses, treatment plans, prescriptions sent to a pharmacy of choice when medically appropriate, and school or absence notes. The service is paired with an at-home medical kit containing a WiFi/smart otoscope for ear, nose and throat exams, a finger pulse oximeter for heart rate and oxygen readings, a digital oral thermometer, and (for annual members) a forehead thermometer, allowing clinicians to review photos, video and vitals comparable to an in-clinic exam. The company states the kit roughly doubles the range of conditions it can handle remotely and that it can care for 9 out of 10 childhood illnesses from home.

Treated conditions include colds, coughs, fevers, flu (with a positive at-home rapid test), strep throat (with a positive at-home rapid strep test), sinus infections, sore throats, headaches, ear infections (requiring earscope video), gastrointestinal complaints such as diarrhea, vomiting, nausea and abdominal pain, skin issues including rashes, hives, dermatitis, cellulitis, bites and stings, conjunctivitis, and urinary tract infections confirmed by lab culture, with labs orderable through Quest Diagnostics at discounted rates. The service also includes monthly developmental screening and screening for behavioral, emotional and mental health concerns, and a digital prescription savings card. The company explicitly positions itself as a supplement rather than a replacement for a primary care pediatrician, directing families to their PCP for wellness visits and physicals, vaccines, chronic condition and ADHD management, specialist referrals, and workups requiring bloodwork, x-rays or stool samples. Pediatricians do not prescribe controlled substances or medications for chronic or mental illness. Care is offered in English and Spanish. Corporate copyright notices identify the operating entity as sparkMD Inc.

Founding story

The company describes being founded by four people: two technologists who were early employees at Microsoft and Google and two physicians, including pediatrician and neonatologist Dr. Lyndsey Garbi, who serves as Chief Medical Officer. Jonathan Kahan is identified as Chief Medical Officer and Co-Founder at the time of the 2021 launch. The founders' stated motivation was the difficulty parents face navigating a slow and expensive healthcare system, and the anxiety of caring for a sick child without immediate expert access.

Business model

Direct-to-consumer subscription. A single monthly or annual membership covers all dependent children in a household (ages 0-21) with unlimited messaging and visits, no per-visit, after-hours or per-child fees and no copays, and can be cancelled online at any time (with a re-enrollment fee if later reactivated). The at-home medical kit is bundled with membership; at launch it carried a one-time $100 fee. The company also markets channels for health plans, employers and physicians, and sells gift memberships.

Recurring membership fees advertised from $18 per month (stated range $18-29 per month), billed monthly or annually, with a satisfaction guarantee offering a membership refund. At launch, pricing was $18 per month plus a one-time $100 home medical kit fee.

Traction

The website cites more than 100,000 parents served. The company reports reducing ER costs by 50%. Availability expanded from six states at the March 2021 launch (California, Florida, New Jersey, New York, Pennsylvania and Texas) to 28 states as described on a later company page. Team size was listed at 15.

Latest developments

Company pages carry 2025 copyright, list a clinical team including Chief Medical Officer Dr. Lyndsey Garbi and pediatricians Kristen Borchetta, Monica Davern, Alex Saucedo and Allison Payne, and advertise memberships from $18 per month with an at-home diagnostics kit, prescription savings card and monthly developmental screening. Coverage is described as spanning 28 states, and dedicated offerings for health plans, employers and physicians are promoted alongside recruiting for pediatricians at a fully remote organization.