PerfectTed
3 known investors
PerfectTed produces sparkling matcha energy drinks that use caffeine derived from matcha green tea, sold in four fruit flavours. The products are marketed to consumers as an alternative energy drink.
Also known as Made Beverages Ltd
Founders & leadership
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026PerfectTed, which trades under Made Beverages Ltd, is a London-based matcha beverage business founded in 2021. It launched with a range of matcha green tea energy drinks and has since extended into ceremonial-grade and flavoured matcha powders, canned/ready-to-drink oat matcha lattes, protein matcha lattes, Nespresso-compatible matcha pods, single-serve matcha sticks, teaware such as whisks and scoops, and branded merchandise. Products are priced in the roughly £5–£50 range on its direct-to-consumer store, with subscription discounts and UK next-day delivery.
The company sells through UK grocery and specialist retail — including Tesco, Holland & Barrett, Sainsbury's, Waitrose and Whole Foods — and supplies matcha powder to foodservice partners such as Caffè Nero, Joe & the Juice and Black Sheep Coffee, plus a partnership with Waitrose to serve matcha lattes in its in-store cafés. Foodservice is understood to account for around 60% of group sales, with branded drinks and powder making up the remainder. The brand positions matcha-derived caffeine, naturally occurring L-theanine and antioxidants as the basis for a steadier energy effect than coffee or conventional energy drinks.
In 2025 the company launched a new sparkling matcha energy drink range in four fruit flavours (juicy peach, very cherry, strawberry, lemon lime) alongside its earlier "healthy energy" line (apple raspberry, juicy peach, pear ginger). It also runs PerfectWed, a programme offering free product to couples for their weddings in exchange for permission to use imagery in marketing.
Founding story
Co-founder Marisa Poster found that coffee and conventional energy drinks worsened her ADHD and anxiety, and switched to matcha; finding good-quality matcha hard to obtain in the UK, she launched PerfectTed in 2021 with brothers Teddie and Levi Levenfiche. Before appearing on Dragons' Den the founders had invested £250,000 of their own savings and raised a further £125,000 from family.
Business model
Consumer packaged beverages sold through a direct-to-consumer e-commerce store with subscription options, through grocery and health retail listings, and via wholesale supply of matcha powder and drinks to foodservice chains and cafés.
Product sales: one-off and subscription DTC orders of matcha powders, energy drinks, lattes, pods and accessories, retail listings, and wholesale/foodservice supply. Reported revenue of £8.2m in 2024 and a 2024 profit of just over £700k, with £30m annual revenue forecast for 2025.
Traction
Claims more than 10 million products sold; stocked in over 30,000 stores across 50 countries; £8.2m revenue in 2024 with a two-year CAGR of 532% and more than 25-fold growth over two years; £30m revenue forecast for 2025 with a stated ambition of £100m; profit of just over £700k for 2024; foodservice estimated at about 60% of group sales.
Latest developments
In September 2025 The Grocer reported a seven-figure venture capital investment in which Felix Capital took a small minority stake, with filings showing £8m of fresh capital and an implied valuation of around £140m; Felix founding partner Antoine Nussenbaum took a board seat. Earlier in 2025 the company launched flavoured RTD matcha lattes, Nespresso-compatible matcha pods, a Waitrose in-store café partnership and a new four-flavour sparkling matcha energy drink range. In June 2025 it was named the fastest-growing founder-led startup in the UK by FEBE in partnership with Virgin.
▸Full profile — market position, go-to-market, geography, history, risks & controversies
Market position
Describes itself as the UK's leading matcha brand, the fastest-growing natural energy drink in the UK and the largest matcha brand in Europe. Trade commentary credits it with first-mover advantage in the UK matcha category; it claimed responsibility for 83% of the 91% year-on-year growth in UK matcha sales in Q1 2025.
Caffeine sourced from Japanese matcha green tea rather than synthetic caffeine, marketed for steady energy without a crash; direct grower relationships in Japan described as an unusually strong supply chain; a single-colour (green) brand identity built without large paid-media budgets.
Go-to-market
Growth was built primarily on organic social media and founder/employee personal branding rather than paid out-of-home or above-the-line campaigns, amplified by a 2023 BBC Dragons' Den appearance and the ongoing involvement of investor Steven Bartlett and his Flight Story/Diary of a CEO platforms. This is combined with retail listings, foodservice partnerships and promotional programmes such as PerfectWed.
Health-conscious consumers seeking alternatives to coffee and sugar-heavy energy drinks, plus retail and foodservice buyers (grocers, health retailers, café and juice bar chains).
Geography
Headquartered in London (registered office 233 Regents Park Road, London N3 3LF; offices on a floor of Steven Bartlett's Flight Story building in Shoreditch). Core market is the UK with free 1–2 day domestic shipping; the webstore offers English and German language options, and products are reported to be stocked in over 30,000 stores across 50 countries. Matcha is sourced from Japan, with founders visiting grower partners roughly every eight weeks.
History
Founded in 2021 with a matcha energy drink range, winning early listings with Tesco and Holland & Barrett. In 2023 the founders appeared on BBC One's Dragons' Den, receiving offers from all five Dragons and accepting £50,000 from Steven Bartlett and Peter Jones for 10% (5% each), valuing the company at £500k; Jones later stepped away. Bartlett invested a further £1m in 2024 via his Flight Story/Flight Fund vehicle. The range expanded into matcha powders for Sainsbury's and Waitrose, Nespresso-compatible pods, and flavoured RTD matcha lattes in 2025. In September 2025 Companies House filings showed an £8m raise with London-based Felix Capital taking a small minority stake at a valuation of around £140m, with Felix founding partner Antoine Nussenbaum joining the board. Headcount grew from three staff to 35, with a stated plan to reach 80 by the end of 2026.
Risks & controversies
Full accounts had not been filed at Companies House as of September 2025, with only abbreviated 2024 results available; revenue figures for 2025 are forecasts rather than reported results. The founders have said they had no prior food and drink industry experience. The business is exposed to the durability of the matcha trend and to increasing competition as café chains and large groups add matcha lines.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 10
launches, deals, and filingsThe Grocer reported, based on Companies House filings, that PerfectTed sold a minority stake to London-based Felix Capital in a seven-figure VC investment, with filings showing £8m of fresh capital and the round valuing the company at around £140m. Felix founding partner Antoine Nussenbaum joined the board.
Felix Capital founding partner Antoine Nussenbaum took a seat on PerfectTed's board following the investment.
FEBE (For Entrepreneurs, By Entrepreneurs), in partnership with Virgin, ranked PerfectTed the fastest-growing founder-led startup in the UK, citing more than 25-fold growth over two years, a two-year CAGR of 532% and £8.2m of 2024 revenue.
The business supplies matcha powder to foodservice partners including Caffè Nero, Joe & the Juice and Black Sheep Coffee.
PerfectTed partnered with Waitrose to sell matcha lattes in the chain's in-store cafés.
PerfectTed launched a ready-to-drink flavoured matcha latte range earlier in 2025.
The company debuted a range of Nespresso-compatible matcha pods, sold in original, vanilla and strawberry variants.
New PerfectTed Matcha Energy Drinks launched as sparkling drinks with caffeine from matcha green tea, in juicy peach, very cherry, strawberry and lemon lime.
The Grocer reported that Bartlett invested an additional £1m into PerfectTed through his Flight Story fund in 2024.
Co-founders appeared on BBC One's Dragons' Den; Steven Bartlett and Peter Jones each agreed to take 5% for a combined £50,000, valuing the brand at £500k. Peter Jones subsequently stepped away.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- PerfectTedperfectted.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does PerfectTed do?
- UK matcha brand selling matcha energy drinks, powders, RTD lattes and Nespresso-compatible pods to retail and foodservice.
- Who founded PerfectTed?
- PerfectTed was founded by Teddie Levenfiche, Levi Levenfiche.
- Who are PerfectTed's investors?
- PerfectTed's investors include FELIX CAPITAL.