Fundraising Fox

Percolate

New York, US · Founded 2010 · 9 known investors

Marketing technology / system of record platform.

Founders & leadership

Percolate was founded in 2010 by Noah Brier and James Gross.

NB
Noah BrierCo-founder
JG
James GrossCo-founder

Board

MD
Michael DixonBoard director
JRJeff Richards
Jeff Richardsin𝕏Board directorInvestor at GGV Capital

Investors · 9

Advancit CapitalBoston · $500K – $1M
Lightspeed Venture PartnersMenlo Park · $1.7M – $87M
Notable CapitalSilicon Valley · $5M – $50M
Transmedia CapitalSan Francisco · $5M
First Round CapitalreportedSan Francisco · $1M – $7M
GGV CapitalreportedMenlo Park
Lerer HippeaureportedNew York · $500K – $2M
Sequoia CapitalreportedMenlo Park · $4.4M – $214M
Slow VenturesreportedSan Francisco · $50K – $1M

Reported raises · per SEC filings

Form D private placements

$62.1M disclosed across 2 rounds · 2014–2015

▶$38.1MraisedMay 2015 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Noah BrierExecutive Officer, Director
  • Michael DixonDirector
  • James GrossExecutive Officer, Director
  • Jeff RichardsDirector
Offering amount
$40M
Amount sold
$38.1M
First sale
May 2015
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$24MraisedApr 2014 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James GrossExecutive Officer, Director
  • Michael DixonDirector
  • Jeff RichardsDirector
  • Noah BrierDirector
Offering amount
$24M
Amount sold
$24M
First sale
Apr 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap
Keen Decision Systems4 shared keywordsKeen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
Mediapost4 shared keywordsMediaPost Inc. is a publishing and conference company serving media, marketing, and advertising professionals through news, directories, email newsletters, industry events, and award shows. It operates in the US and Europe and reaches a community of more than 150,000 members.

Companies competing with Percolate for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Marketing Startup Percolate Raises $40M Moretechcrunch.com · May 2015Percolate, a marketing software startup, raises $40 million to make the CMO’s life simpler | Fortunefortune.com · May 2015Marketing Startup Percolate Raises $40M More | TechCrunchtechcrunch.com · May 2015Percolate Raises $40M in Series C Funding - FinSMEsfinsmes.com · May 2015Percolate just raised a $40 million funding round and now it believes it can take on Oracle and Salesforceuk.businessinsider.com · May 2015Percolate takes on marketing clouds with $40 million raise.adexchanger.com · May 2015Social media management firm Percolate raises $24M | Marketing Divemarketingdive.com · Mar 2014With Its $9 M. Series A, Percolate Might Become the Next Buddy Mediabetabeat.com · Nov 2012

Frequently asked questions

What does Percolate do?
Marketing technology / system of record platform.
Who founded Percolate?
Percolate was founded by Noah Brier, James Gross in 2010.
Who are Percolate's investors?
Percolate's investors include Advancit Capital, Lightspeed Venture Partners, Notable Capital, Transmedia Capital, First Round Capital, GGV Capital, Lerer Hippeau, Sequoia Capital and 1 more.
How much funding has Percolate raised?
Percolate has disclosed $62.1M raised across 2 rounds.
Where is Percolate headquartered?
Percolate is headquartered in New York, US.