Paay
New York, US · Founded 2011 · Delaware LLC · 1 known investors
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PAAY provides EMV 3D Secure (3DS) authentication for online merchants and payment service providers, sitting between checkout and card networks to collect 150+ data points and shift fraud liability to issuing banks. It works across payment processors and targets merchants processing roughly $50K-$5M per month who need fraud protection and higher authorization rates.
Founders & leadership
Investors · 1
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$149.5K disclosed across 1 round · 2015
▶$149.5KraisedMar 2015 · 1 investors · Other TechnologyRule 506(b)
- JAMES FRANCIS RUFFER, IIIExecutive Officer
- AARON MENDLOWITZExecutive Officer
- Offering amount
- $750K
- Amount sold
- $149.5K
- First sale
- Feb 2015
- Incorporated
- Limited Liability Company, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Paay do?
- PAAY provides EMV 3D Secure (3DS) authentication for online merchants and payment service providers, sitting between checkout and card networks to collect 150+ data points and shift fraud liability to issuing banks. It works across payment processors and targets merchants processing roughly $50K-$5M per month who need fraud protection and higher authorization rates.
- Who are Paay's investors?
- Paay's investors include Toba Capital.
- How much funding has Paay raised?
- Paay has disclosed $149.5K raised across 1 round.
- Where is Paay headquartered?
- Paay is headquartered in New York, US.







