Paay
New York, US · Founded 2011 · Delaware LLC · 1 known investors
PAAY provides EMV 3D Secure (3DS) authentication for online merchants and payment service providers, sitting between checkout and card networks to collect 150+ data points and shift fraud liability to issuing banks. It works across payment processors and targets merchants processing roughly $50K-$5M per month who need fraud protection and higher authorization rates.
Founders & leadership
JF
JAMES FRANCIS RUFFER, IIINamed on SEC filing
AM
AARON MENDLOWITZNamed on SEC filing
Investors · 1
Reported raises · per SEC filings
Form D private placements$149.5K disclosed across 1 round · 2015
▶$149.5KraisedMar 2015 · 1 investors · Other TechnologyRule 506(b)
▶$149.5KraisedMar 2015 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- JAMES FRANCIS RUFFER, IIIExecutive Officer
- AARON MENDLOWITZExecutive Officer
- Offering amount
- $750K
- Amount sold
- $149.5K
- First sale
- Feb 2015
- Incorporated
- Limited Liability Company, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
by search overlapCheckout11 shared keywordsCheckout.com offers Flow, a hosted payment page that businesses can deploy with a low-code, one-time integration to accept payments online. The page can be customized to match a site's branding for a consistent checkout experience.
Chargeflow10 shared keywordsChargeflow provides AI-driven chargeback and dispute resolution automation for eCommerce merchants, SaaS companies, and airlines. The platform automates merchant processes to recover lost revenue from credit card disputes and chargebacks.
Stripe9 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Adyen9 shared keywordsAdyen is a payments platform that enables enterprises to accept, process, and move money across their business, with capabilities for embedded finance and financial product issuance.
SEON9 shared keywordsSEON provides a fraud prevention and AML decision-making platform that uses real-time first-party data signals and an AI rules engine to detect fraud and automate compliance across the customer journey. It serves businesses in fintech, payments, eCommerce, and iGaming.
Rapyd9 shared keywordsRapyd offers payment solutions including direct card acquiring, multi-currency business accounts, instant payouts, and stablecoin services for businesses operating across multiple industries and regions.
Sumup7 shared keywordsSumUp is a financial technology company offering point-of-sale hardware and software (SumUp POS and SumUp Connect) along with card payment processing and business banking-style services for small businesses. It supports in-person, online, and manual-entry transactions and issues a Visa business card.
Square7 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Equifax6 shared keywordsEquifax is a data and analytics company providing consumer credit monitoring, identity theft prevention, and business risk and fraud solutions, as well as employment, income, tax, and payroll verification services for businesses and government entities. It serves consumers, businesses, and governments in the U.S. and internationally with credit and financial decisioning insights.
Companies competing with Paay for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Paay do?
- PAAY provides EMV 3D Secure (3DS) authentication for online merchants and payment service providers, sitting between checkout and card networks to collect 150+ data points and shift fraud liability to issuing banks. It works across payment processors and targets merchants processing roughly $50K-$5M per month who need fraud protection and higher authorization rates.
- Who are Paay's investors?
- Paay's investors include Toba Capital.
- How much funding has Paay raised?
- Paay has disclosed $149.5K raised across 1 round.
- Where is Paay headquartered?
- Paay is headquartered in New York, US.






