Fundraising Fox
Ox
Bentonville, US · Founded 2019 · 61 employees on LinkedIn · 12 known investors
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Ox converts static warehouse layouts into 3D, data-rich digital twins to give operators visibility into product storage and layout utilization, with AI-driven slotting, task orchestration, and labor optimization. It serves warehouse operations across industries including third-party logistics, retail and apparel, manufacturing, distribution, automotive, healthcare, and food and beverage.
Also known as Oculogx
Founders & leadership
Ox was founded in 2019 by Tanner Green and Charu Thomas.
Investors · 12
How we know: MaC Venture Capital's portfolio page · the company's own site · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: the company's own site · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: Cortado Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Florida Funders's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Iron Prairie's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: KCRise Fund's portfolio page · Not right? Tell us
How we know: Portfolia's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Company profile
researched Aug 2026Ox develops software for warehouse operations, organized around two product lines: Digital Warehouse and Warehouse OS. Digital Warehouse converts a customer's existing warehouse layout — typically supplied as a CAD or Excel file — into a geo-coordinated, 3D digital twin that shows product layout, storage utilization, inventory, tasks and operators in a single view, and generates automated slotting recommendations.
Warehouse OS targets frontline execution, with app-based workflows intended to encode operational knowledge, dynamic task allocation driven by operational AI, enforcement of defined warehouse standards and compliance rules, and real-time operational insights. Additional composable modules cover warehouse intelligence functions including AI/ML slotting with simulation, vision-guided work instructions, task orchestration and labor optimization for SLA-driven work balancing.
The platform is positioned as an open architecture that integrates with existing WMS, ERP, IoT and automation systems without vendor lock-in or forced upgrades, allowing customers to begin with visibility and add orchestration, analytics, device and robotics modules over time.
Business model
Ox sells software modules to warehouse operators, with the entry-level Digital Warehouse product listed at a $10k starting price that includes dedicated onboarding and support, mapping and data visualization, and API access for integrations. Customers can expand by adding further modules for orchestration, analytics, devices and robotics.
▸Full profile — market position, technology, go-to-market, geography
Market position
Ox emphasizes an open, composable architecture that integrates with incumbent WMS, ERP, IoT and automation systems rather than replacing them, avoiding vendor lock-in and forced upgrades, and allowing customers to start with a low-cost visibility layer before adding orchestration capabilities.
Technology
Ox ingests existing warehouse maps in CAD or spreadsheet form and converts them into geo-coordinated 3D digital twins that are data-rich and updated live. The stack includes AI/ML-based slotting with simulation, computer-vision-guided work instructions, AI-driven task allocation and labor balancing, and integrations with warehouse management systems, ERP, IoT devices and automation equipment via APIs.
Go-to-market
Ox markets directly through its website with a self-serve entry point for the Digital Warehouse product, published starting pricing, demo booking, and a customer login, positioning the initial mapping and visualization purchase as an upgrade-ready foundation for later module adoption.
Warehouse and distribution operations across third-party logistics, retail and apparel, manufacturing, distribution, automotive, healthcare, and food and beverage, including frontline operations teams.
Geography
Headquartered in Bentonville, United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Ox.
▸Research sources · 1
primary sources listed
- Oxgetox.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ox do?
- Ox builds a modular warehouse operating system and 3D digital twin software for warehouse visibility and orchestration.
- Who founded Ox?
- Ox was founded by Tanner Green, Charu Thomas in 2019.
- Who are Ox's investors?
- Ox's investors include MaC Venture Capital, BBG Ventures, Atento Capital, Cadron Capital Partners, Cortado Ventures, Florida Funders, Iron Prairie, KCRise Fund and 4 more.
- Where is Ox headquartered?
- Ox is headquartered in Bentonville, US.